SALES MANAGER

Winnipeg, MB
On-site
Posted Oct 15, 2026
1 position

Opens LinkedIn

Employment type: Full-time
Experience level: Mid-level · 2+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Mid-Senior level

Job summary

Lead and develop the sales team, execute strategies that support customer satisfaction and profitability, and mentor staff across the dealership. Conduct vehicle appraisals and trade-in reviews, ensure vehicles meet company standards, and partner with other Sales Managers on used-car pricing and negotiations.

Job details

Sales Manager Reporting Relationship: The Sales Manager reports directly to the General Sales Manager. Job Summary The Sales Manager provides leadership and expertise while operating an efficient and profitable sales team. The successful candidate executes plans and strategies to deliver the highest levels of customer satisfaction while maintaining industry leading profitability. The Sales Manager will have the ability to impact a wide variety of customer service situations, train and develop team members and work through financial objectives. This position is a leadership role with the expectation that the individual will act as a mentor to the Sales department and will provide support to staff within the department as well as the entire dealership. Responsibilities Train and develop team members and work through financial objectives. Handle appraisals during the acquisition process Reviewing trade-ins and ensuring that vehicles meet Birchwood’s standards Partner with Sales Managers during the used car sales process, including pricing and negotiation Qualifications Minimum 2 years of Automotive Sales experience is preferred Previous experience in Automotive Sales or Automotive Finance is required Education in Business Administration, Project Management or related studies is an asset High attention to detail with proven time management and organizational skills A commitment to continuous learning and professional development Comfortable leveraging technology for most day to day functions preferred (Microsoft Excel) Previous experience managing a team and/or strong leadership skills is an asset. Clear Credit and Criminal Record Check Valid Class 5F driver’s license, and clear drivers abstract What Birchwood Can Offer You Competitive compensation – in addition to salary, many roles have bonus and commission incentives that reward you for success Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance – with flex plan options RSP Matching program – Birchwood will match up to $5,000 of your regular earnings after 1 year of employment Employee referral bonus program – refer your friends to Birchwood and receive a referral bonus Career development opportunities & internal promotions Learning & development opportunities Wellness program Corporate discounts & group savings plan Volunteer program – Dollars for Doing Company events – Birchwood Bucks, Circle of Excellence, holiday parties Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity. Birchwood is committed to creating a diverse workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: recruitment@birchwood.ca APPLY NOW Birchwood Chevrolet Buick GMC Department Sales Employment Type Full Time

What you’ll do

Requirements

Previous experience in automotive sales or automotive finance is required, and at least two years of automotive sales experience is preferred. Business administration, project management, or related studies are an asset; candidates should also demonstrate leadership, strong organizational and time-management skills, technology proficiency, a clear credit and criminal record check, and a valid Class 5F driver's license with a clear driving record.