Sales Specialist

Job summary

Identify and qualify sales opportunities, manage customer accounts, promote industrial equipment, prepare quotations, follow up on leads, and negotiate pricing and terms. Coordinate with technicians and operations to recommend suitable products and fulfil orders, maintain CRM cost records, train customers, attend industry events, and contribute to revenue growth strategies.

Job details

Company Description: Bison Power Tools specialises in heavy-duty hydraulic equipment designed for industrial pressing, pulling, and repair applications. Key products include track pin presses, king pin presses, hydraulic pin puller kits, and presses for apron feeder repair. The company provides reliable, durable tools that support demanding maintenance and repair operations across sectors such as construction, mining, and heavy manufacturing. Team members work with customers who require robust, safety-focused solutions for complex mechanical challenges. Role Description: The Sales Specialist is a full-time remote role based in Winnipeg, MB. This role identifies and qualifies new sales opportunities, manages existing accounts, and promotes Bison Power Tools’ product portfolio to industrial, commercial, and maintenance customers. Daily responsibilities include communicating with customers, preparing quotations, following up on leads, and negotiating pricing and terms in alignment with company guidelines. The Sales Specialist will collaborate with the technician and operations team to ensure accurate product recommendations and timely order fulfilment, while maintaining detailed cost records in CRM systems. The role also includes providing product training to customers, attending trade shows or industry events as needed, and contributing to sales strategies to support revenue growth. Qualifications Strong communication and customer service skills to engage effectively with clients and internal teams. Sales and sales management skills to develop new business, manage pipelines, and achieve sales targets. Training skills to deliver clear product information and educate customers on equipment use and safety. Experience in B2B sales is beneficial. Experience selling industrial, mechanical, or heavy equipment solutions is highly beneficial. Proficiency with CRM software and basic MS Office tools is preferred. Ability to visit customer locations to demonstrate a product and occasionally travel for meetings or events is an asset. Demonstrated ability to meet or exceed performance goals and work collaboratively in a team environment. Post-secondary education in business, sales, or a technical field, or equivalent relevant experience, is an asset.

What you’ll do

Identify and qualify sales opportunities, manage customer accounts, promote industrial equipment, prepare quotations, follow up on leads, and negotiate pricing and terms. Coordinate with technicians and operations to recommend suitable products and fulfil orders, maintain CRM cost records, train customers, attend industry events, and contribute to revenue growth strategies.

Requirements

Strong communication, customer service, sales, and training skills are needed, along with the ability to develop business, manage a sales pipeline, and meet performance goals. B2B sales experience is beneficial; industrial, mechanical, or heavy equipment sales experience is highly beneficial, while CRM and MS Office proficiency, travel flexibility, and post-secondary education in business, sales, or a technical field are assets.

Listed skills

• Customer service · Preferred
• Account Management · Preferred
• MS-Office · Preferred
• Lead Qualification · Preferred
• Team Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Customer Communication
• Customer Service
• B2B Sales
• Sales Pipeline Management
• Lead Qualification
• Account Management
• Quotation Preparation
• Pricing Negotiation
• Product Training
• CRM Software
• MS Office
• Industrial Equipment Sales
• Sales Strategy
• Team Collaboration
• Product Demonstration
• Order Fulfilment

Job areas

• Sales
• Customer Service & Support
• Manufacturing
• Management & Leadership