Inside Sales Representative (ISR Hybrid)

Job summary

Convert inbound traffic, rental inquiries, and dormant accounts into profitable equipment sales. Proactively generate new opportunities through outbound campaigns and manage the sales pipeline using a CRM.

Job details

Inside Sales Representative Bobcat of Brantford Are you a driven salesperson who thrives on turning opportunities into revenue? We’re hiring a high-energy Inside Sales Representative (ISR Hybrid) to own the front line of customer engagement—converting inbound traffic, rental activity, and dormant accounts into profitable equipment sales. This is not a passive counter role. This is a revenue-generating sales position with clear expectations, measurable performance, and real earning potential. What You’ll Own Convert walk-in traffic, phone calls, and rental inquiries into equipment sales Proactively generate opportunities through outbound calls, follow-ups, and campaigns Identify and capitalize on rental-to-purchase, trade-in, and upgrade opportunities Qualify leads and feed high-value opportunities to outside sales Re-engage dormant accounts and uncover untapped revenue Leverage CRM to manage pipeline, follow-ups, and close deals What Winning Looks Like Consistent lead generation and conversion Strong outbound activity and follow-up discipline High close rates on inbound and rental-driven opportunities Active contribution to gross profit and revenue growth Ability to turn every customer interaction into a sales opportunity Who You Are Competitive, goal-oriented, and motivated by performance Confident in engaging customers and asking for the sale Organized and disciplined with follow-up and pipeline management Comfortable working in a fast-paced, customer-facing environment Experience in sales, equipment, or retail is an asset—but drive matters more than background Why This Role Direct impact on revenue – your performance drives results Strong earning potential tied to activity and results Opportunity to grow into outside sales or key account roles Work at the center of sales, rentals, and customer relationships If you’re the type who doesn’t wait for opportunities—you create them—we want to hear from you.

What you’ll do

Convert inbound traffic, rental inquiries, and dormant accounts into profitable equipment sales. Proactively generate new opportunities through outbound campaigns and manage the sales pipeline using a CRM.

Requirements

Candidates should be competitive, goal-oriented, and confident in engaging customers to close sales. Experience in sales, equipment, or retail is considered an asset, though drive and motivation are prioritized.

Listed skills

• Customer service · Preferred
• Outbound · Preferred
• Organized · Preferred
• Energy · Preferred
• management · Preferred
• Sales · Preferred
• Pipeline · Preferred
• Consistent · Preferred
• discipline · Preferred
• Customer · Preferred
• CRM · Preferred
• Inbound · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lead Generation
• Sales Conversion
• Outbound Calling
• CRM Management
• Pipeline Management
• Customer Engagement
• Account Management
• Qualifying Leads
• Closing Deals
• Retail Sales

Job areas

• Sales
• Retail
• Construction
• Customer Service & Support