EMAIL MARKETING SPECIALIST

Join a diverse and talented team For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment. We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores). Exclusive job perks 50% discount on all products; Flexible hours; Opportunities for advancement within the company; Being part of a family-owned business committed to the community; Performance bonuses (in-store sales or management position); Recognition program for years of service; Innovation program to encourage idea sharing; Referral bonus ; Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends). For full-time employees: Group insurance plan; Three (3) to five (5) paid personal days (depending on the position); Minimum of 2% employer contribution to your RRSP. Purpose of the Role Reporting to the Email Marketing Manager, the Email Marketing Specialist contributes to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience. The incumbent serves as a subject matter expert by analyzing campaign performance, identifying optimization opportunities, and recommending strategic initiatives. They also coordinate email campaigns and promote best practices to maximize communication relevance, campaign effectiveness, and the customer journey. Key Responsibilities Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives Plan, segment, and optimize email campaigns (marketing newsletters, transactional communications, and automated customer journeys) Manage and evolve the email campaign calendar in line with business priorities, promotions, and marketing objectives Collaborate with Content, Creative, Merchandising, and CRM teams to ensure consistency in communications and audience targeting Oversee the preparation of briefs, coordinate campaign production, and ensure quality control of all email deployments (content, targeting, links, and rendering) Act as the primary point of contact for email marketing projects, ensuring alignment among stakeholders, priorities, and timelines Analyze performance indicators (open rates, click-through rates, conversions, unsubscribe rates) and formulate data-driven strategic recommendations Identify optimization opportunities related to content, segmentation, and personalization to improve campaign performance and customer experience Use email marketing and artificial intelligence tools to optimize content creation, segmentation, testing, and overall campaign performance Your Profile Analytical and results-oriented mindset: You interpret performance data and translate it into actionable recommendations to optimize campaigns. Strategic perspective: You understand business challenges and contribute to initiatives that support growth and customer engagement. Excellent prioritization skills: You effectively manage multiple projects simultaneously in a fast-paced environment while meeting deadlines. Attention to detail and commitment to quality: You ensure excellence in communications and their execution through a strong focus on accuracy and quality. Collaboration and communication: You work effectively with a variety of stakeholders and foster smooth project coordination. Initiative and continuous improvement: You identify optimization opportunities and propose solutions to enhance performance and process efficiency. Use of AI platforms: You leverage email marketing tools and AI solutions to create more effective, relevant, and engaging campaigns. You optimize A/B testing and use data-driven insights to continuously improve communication performance, while ensuring stronger personalization and greater impact across audiences. Requirements Bachelor’s degree in Marketing, Business Administration, Management, or a related field; 5 years of experience in an email marketing role; Experience in the retail and/or fashion industry (an asset); Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe Campaign, or equivalent); Knowledge of Google Analytics or other performance measurement tools; Knowledge of Power BI (an asset); Bilingual, both spoken and written (French and English); The individual will need to communicate with external suppliers. May require availability outside regular business hours based on business needs. Permanent, Full-Time #Marketing The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.

The specialist develops and optimizes email marketing campaigns to drive sales growth and customer retention. They analyze performance metrics and collaborate with creative and CRM teams to ensure effective communication and targeting.

Requires a Bachelor's degree in Marketing or a related field and 5 years of experience in email marketing. Proficiency in platforms like Salesforce Marketing Cloud or Klaviyo and bilingualism in English and French are required.

• 50% Product Discount • Flexible Hours • Opportunities For Advancement • Performance Bonuses • Recognition Program • Innovation Program • Referral Bonus • Dayforce Wallet • Group Insurance Plan • Paid Personal Days • RRSP Employer Contribution

• Data analysisPreferred
• Bilingual communicationPreferred

Identified from the job description. Confirm important requirements above.

• Email Marketing Strategy
• Campaign Optimization
• Audience Segmentation
• A/B Testing
• Data Analysis
• Customer Journey Mapping
• Content Coordination
• AI Tool Integration
• Performance Tracking
• Stakeholder Management
• Quality Control
• Bilingual Communication

• Marketing
• Retail
• Data & Analytics
• Creative & Media

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week