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Retail Team Lead / Area Supervisor

  • Calgary, AB
  • On-site
  • Posted Oct 9, 2026
  • 1 position

$60,000 / year

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Employment type
Full-time
Experience level
Mid-level · 4+ years
Posting language
English
Working hours
40 hours per week

Job summary

The Retail Team Lead oversees field execution and manages a team of Sales Experts to drive regional sales performance and KPIs. They are responsible for coaching staff, managing day-to-day field operations, and acting as the primary point of contact for retail partners.

Job details

Retail Team Lead / Area Supervisor Location: Regional / Field-Based (60%-70% field travel) Employment Type: Full-Time About the Role We are looking for a results-driven Retail Team Lead / Area Supervisor to oversee field execution within an assigned region, leading and developing a team of Sales Experts (SEs). This role is responsible for driving sales performance, managing day-to-day field operations, and overseeing escalations within the region, while ensuring alignment with company standards and objectives. As the primary owner of field execution in your territory, you will act as the key point of contact for your team and regional operations, partnering closely with the Field Manager to deliver consistent results. Why Join Us Opportunity to own and lead field execution within a defined region Exposure to a dynamic, fast-growing retail and field sales environment Ongoing coaching, development, and career progression opportunities Salary: Starting at $60,000 per year What You’ll Be Responsible For Team Leadership & Regional Oversight Lead, coach, and develop a team of Sales Experts within your assigned region Set clear goals, conduct regular check-ins, and manage performance through ongoing feedback and reviews Drive accountability and performance across the team, addressing gaps and implementing corrective action plans Support team engagement through recognition, incentives, and team-building initiatives Sales Performance & Execution Own the delivery of retail sales performance within your region, ensuring KPIs and targets are consistently met Monitor individual and team performance, identifying trends and performance gaps Motivate and guide the team to meet and exceed sales objectives Training & Coaching Support onboarding of new hires, including product knowledge and field protocols Deliver ongoing in-field coaching, shadowing, and skill development (e.g., objection handling, closing techniques) Reinforce consistent messaging, best practices, and alignment with company priorities Field Operations & Regional Management Oversee and manage day-to-day field operations within your region, including scheduling, route planning, and coverage Ensure adherence to call plans, visit schedules, and company policies (attendance, compliance, uniform standards) Manage and resolve field-level operational issues, including retailer concerns, access challenges, and team-related issues Ensure accurate and timely submission of reports, time tracking, and required documentation Escalations & Stakeholder Support Act as the primary escalation point for field-related issues within your region Resolve day-to-day retailer and operational concerns, escalating more complex issues to the Field Manager as needed Build and maintain strong relationships with retail partners and stakeholders within your territory Represent company standards and brand expectations consistently in-market Communication & Reporting Serve as the main point of contact between Sales Experts and the Field Manager for your region Share insights, performance updates, and field feedback to support broader business decisions Ensure clear, consistent communication across your team and leadership What You Bring 3–4+ years of retail sales, field leadership, or territory management experience Proven ability to lead, coach, and manage the performance of field-based teams Strong sales acumen with a focus on driving results and execution Experience managing regional operations, scheduling, and field logistics Excellent communication, organization, and problem-solving skills Ability to operate independently and take ownership of a territory Proficiency in Microsoft Office Additional Requirements Access to a reliable vehicle (required) Willingness to travel within the assigned region Criminal background check required About Brand Momentum Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do. Our Commitment Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized. Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations. Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive. Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future. Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes. We are committed to providing accommodations for persons with disabilities. If you require an accommodation, we will work with you to meet your needs, to the extent required by law. Job Status: Future Opportunity #BMI1

What you’ll do

The Retail Team Lead oversees field execution and manages a team of Sales Experts to drive regional sales performance and KPIs. They are responsible for coaching staff, managing day-to-day field operations, and acting as the primary point of contact for retail partners.

Requirements

Candidates must have 3–4+ years of experience in retail sales, field leadership, or territory management. A reliable vehicle is required for the significant amount of field travel involved in this role.

Benefits

  • Career progression opportunities
  • Ongoing coaching and development

Listed skills

  • Team Leadership · Preferred
  • Territory Management · Preferred
  • Coaching · Preferred
  • Problem solving · Preferred
  • Communication · Preferred
  • Microsoft Office · Preferred
  • Route Planning · Preferred
  • Relationship Building · Preferred
  • Reporting · Preferred
  • Conflict Resolution · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Team leadership
  • Retail sales
  • Field operations
  • Territory management
  • Coaching
  • Performance management
  • Sales execution
  • Problem-solving
  • Communication
  • Microsoft Office
  • Route planning
  • Relationship building
  • Strategic planning
  • Reporting
  • Conflict resolution
  • Sales Territory Management
  • Product Knowledge
  • Sales Acumen
  • Accountability
  • Business Decisions
  • Planning
  • Management
  • Textiles
  • Cultural Diversity
  • Empowerment
  • Sales
  • Leadership
  • Marketing
  • Innovation
  • Problem Solving
  • Key Performance Indicators (KPIs)
  • Operations
  • Retail Sales
  • Team Building
  • Team Leadership
  • Team Performance Management
  • Scheduling

Job areas

  • Retail
  • Sales
  • Management & Leadership
  • Logistics
  • Retail Team Leader/Supervisor
  • Retail Store Supervisor
  • Shop Supervisors
  • First-Line Supervisors of Retail Sales Workers

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