Head of GTM

Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer behind the world's most innovative companies. When inbox placement drops, companies lose revenue. We fix that. Now we’re installing a Head of GTM to turn founder-driven strategy into repeatable enterprise motion. If you want to “run campaigns,” this isn’t your job. If you want to own a vertical and shape how a category thinks about deliverability and revenue, keep reading. What You’ll Actually Do Define and sharpen our Media & Publishing ICP Turn positioning into enterprise-grade messaging Arm Sales with narrative that wins Build case studies that actually convert Launch vertical plays (not random campaigns) Align Marketing ↔ Sales ↔ Product Make sure we don’t sound like every other verification tool You are the connective tissue. Not the content intern. Not the ad manager. Not the brand mascot. What You Won’t Own Sales quotas Forecast math CRM hygiene Operational cadence That’s Revenue & Ops. You own direction, positioning, and vertical leverage. Who This Is For You might be: A GTM leader at a growth-stage SaaS A marketing leader who thinks like a strategist A revenue-adjacent operator who understands ICP deeply Someone who has sold into Media / Publishing / MarTech You are: Comfortable challenging a founder Obsessed with clarity Allergic to generic positioning Energized by vertical domination Able to turn strategy into motion 90-Day Expectation Clear Media & Publishing narrative Refined ICP definition Enterprise messaging playbook Sales enablement overhaul At least one vertical-specific launch initiative live Fully Remote Work Work from anywhere. We’re a globally distributed team that optimizes for deep work, autonomy, and output, not office hours. Competitive Compensation Strong base salary + performance bonus. We pay for talent and expect high ownership in return. Flexible Time Off We operate like adults, take time when you need it. No complicated policies, no counting days. Family-Friendly Policies We support parents with: Paid parental leave Flexible schedules Real understanding of life outside work Mental Health & Wellness Support We encourage sustainable work (not burnout) and provide access to wellness stipends or services to keep you performing at your best. Annual Home Office & Productivity Budget Upgrade your setup - monitors, keyboards, software, whatever helps you work better. Professional Development Budget for: Courses Certifications Conferences Books Anything that helps you grow into a future COO-level operator. Cutting-Edge Tech Stack Work with a modern toolset and help shape how our internal systems evolve. High-Trust, No-Bureaucracy Culture No politics. No red tape. Just smart people working together to build something meaningful. Final Filter If your resume says “brand awareness” more than “revenue impact,” this isn’t your role. Let’s build dominance, not noise.

The Head of GTM will be responsible for transforming founder-driven strategy into a repeatable enterprise motion, focusing on defining the Ideal Customer Profile (ICP) for Media & Publishing and sharpening enterprise-grade messaging. This role involves arming Sales with winning narratives, building effective case studies, launching vertical-specific plays, and ensuring alignment across Marketing, Sales, and Product.

The ideal candidate is a GTM leader or strategist from a growth-stage SaaS company, or a revenue-adjacent operator deeply familiar with the ICP, preferably with experience selling into Media/Publishing/MarTech. They must be comfortable challenging founders, obsessed with clarity, allergic to generic positioning, and capable of turning strategy into tangible motion.

• Competitive Compensation • Strong Base Salary • Performance Bonus • Flexible Time Off • Family-Friendly Policies • Paid Parental Leave • Flexible Schedules • Mental Health & Wellness Support • Wellness Stipends • Annual Home Office & Productivity Budget • Professional Development Budget • Cutting-Edge Tech Stack • High-Trust, No-Bureaucracy Culture

Identified from the job description. Confirm important requirements above.

• Go-To-Market Strategy
• Enterprise Motion
• Positioning
• Messaging
• Sales Enablement
• Vertical Plays
• Strategy Implementation
• Customer Segmentation
• Revenue Impact
• Product Alignment
• Strategic Thinking
• Operator Skills
• Challenging Founders
• Clarity Obsession

• Management & Leadership
• Marketing
• Sales
• Technology

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Location requirements

Country, Canada