Email Marketing Manager

Email Marketing Manager (HubSpot & CRM Automation) – 12-Month Contract Location: Canada Salary: $100,000 - $125,000 a year Role Type: Full-Time for 12 months We are redefining commercial insurance for Canadian businesses. As a leading, award-winning InsurTech recognized consecutively on Deloitte’s Technology Fast 50 and Fast 500 lists, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. We are looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a massive database of over 500,000 contacts. This isn't just about sending newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries. In this role, you’ll act as the architect of our customer lifecycle, balancing complex lifecycle automation with high-converting creative copies. If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you. Key Responsibilities Platform Mastery & Automation: Use HubSpot for sophisticated campaign setups and workflow executions, while leveraging Salesforce CRM for data-driven targeting. Audience Segmentation: Ensure precise targeting by managing schedules, complex lifecycle automation, and effective audience segmentation across diverse industries. Campaign & Journey Management: Plan, build, and manage end-to-end email initiatives, including lead nurturing, promotions, and onboarding sequences. Content & Design: Write high-converting, punchy copy and collaborate on visually effective email templates and layouts. Optimization & Testing: Continuously run aggressive A/B tests on subject lines, messaging, and CTAs to optimize delivery and engagement metrics. Performance Analytics: Monitor and report on core KPIs (opens, clicks, conversions) to provide actionable, decision-ready insights for senior leadership. AI Innovation: Identify and implement practical AI applications to systematically improve marketing effectiveness and dynamic personalization. Required Skills & "Must-Have" Qualifications HubSpot Expertise (Deal-Breaker): 5+ years of recent, hands-on experience utilizing HubSpot as your primary email and automation tool (must be a major component of your current or most recent role). CRM Proficiency (Deal-Breaker): Direct, recent experience working with Salesforce CRM for audience targeting and data synchronization. Experience Baseline: 5+ years of progressive experience in dedicated email marketing, CRM, or marketing automation roles. Industry Background: Proven experience in transactional, lead-generation, or fast-paced B2C/B2B2C environments (e.g., E-commerce, Insurance, Banking, Mortgages, or FinTech). Core Mechanics: Deep understanding of customer journey orchestration, transactional email mechanics, deliverability, and database list health. Copywriting Skills: Exceptional copywriting and editing expertise with an eye for clean, high-performing email template structures. Analytical Mindset: Demonstrated ability to translate complex campaign metrics into improved conversion rates.

The Email Marketing Manager will lead the communication strategy for a large database, managing high-volume, segmented email journeys. Responsibilities include campaign management, content creation, optimization, and performance analytics.

Candidates must have 5+ years of experience in email marketing and CRM, with a strong focus on HubSpot and Salesforce. Proven experience in fast-paced environments and exceptional copywriting skills are essential.

Identified from the job description. Confirm important requirements above.

• HubSpot
• CRM
• Email Marketing
• Audience Segmentation
• Campaign Management
• Copywriting
• A/B Testing
• Performance Analytics
• AI Innovation
• Customer Journey Orchestration
• Transactional Email Mechanics
• Database Management
• Marketing Automation
• Lead Generation
• B2B
• B2C

Minimum experience

5+ years