Marketing Automation Manager

Job summary

Lead a team of digital marketing professionals to execute end-to-end automation strategies, email campaigns, and sales enablement initiatives. Design personalized customer journeys and optimize conversion rates using data-driven insights and AI tools.

Job details

Our client, a leading organization in the financial services sector, is seeking a highly skilled and results-driven Manager, Digital Marketing Automation to join their team. In this role, you will lead a high-performing team responsible for email marketing, lead capture, and landing pages to create exceptional, personalized customer experiences across all of our client's digital channels. You will own the marketing automation and sales enablement platform strategies, driving sales, mitigating redemptions, and successfully promoting brand awareness. This is a full-time, permanent position that will initially start onsite at our client's office in downtown Toronto, with a planned office relocation to Mississauga before the end of the year. As the Manager, Digital Marketing Automation, you will lead campaign planning, execution, maintenance, and continuous optimization of marketing campaigns while leveraging marketing A.I. to create efficiencies. Working closely with our client’s Sales, Marketing, Business Analytics, and Information Systems teams, you will design personalized customer journeys based on data-driven insights. Operating within a large enterprise environment, you will handle end-to-end campaign ownership, lead nurture strategies, and project management while navigating enterprise regulatory and compliance requirements. Responsibilities Team Leadership: Lead, mentor, and grow a team of 10 digital marketing professionals in managing digital channels, marketing automation platforms, and sales enablement technology. Strategy & Execution: Own and execute the digital marketing automation and sales enablement platform roadmaps, as well as tailored database audience segmentation. Campaign Operations: Manage end-to-end campaign design, development, launch, tracking, lead nurture, re-engagement, and onboarding campaigns. Sales Enablement: Continuously refine lead scoring rules, list management, and best practices to equip sales teams for effective customer engagements across the buyer journey. Measurement & Optimization: Track campaign and website metrics, conduct A/B testing, and deliver regular performance reporting to optimize conversion rates, open rates, and engagement. A.I. & Innovation: Serve as the subject matter expert on marketing automation and A.I. integration, identifying industry trends to ensure market-leading execution. Project Management: Oversee production and material execution for performance-related reporting and fund updates, while writing and reviewing business requirements for new initiatives. Requirements Experience: 5+ years of deep hands-on marketing automation experience (Marketo strongly preferred) and 3+ years of direct people management experience leading high-performing teams (Note: a minimum of 3 years of experience leading direct reports is essential, candidates without this level of people leadership skills will not be considered) Enterprise Background: Proven experience navigating the legal, compliance, and governance complexities of a large enterprise organization. Education: University Degree (Bachelor’s) in Marketing, Business, Arts, Math, IT, Engineering, or equivalent practical experience. Technical Toolkit: Deep familiarity with modern marketing automation tools, CRM systems (Salesforce preferred), Adobe Marketing Stack (or advanced Salesforce Marketing Cloud), Adobe Analytics, and Sales Enablement platforms (e.g., Seismic). Core Competencies: Strong critical thinking, problem-solving, analytical skills, and a technology-forward mindset with a strong sense of personal accountability. Soft Skills: Exceptional written and oral communication skills, strong project management abilities, and a proven track record of inspiring and leading a team. Marketo Certified Expert or Adobe Analytics Certification are nice to have. Experience with digital analytics platforms (Google Analytics, Tableau) and website personalization tools (Adobe Target), are preferred. Knowledge of database administration and multi-channel execution (SEM/SEO, display, social, webinars) are a bonus. If you are a technology-forward leader ready to drive cutting-edge automation strategies for our client, we encourage you to apply today! Submit your resume highlighting your team leadership and digital marketing experience. Note: This posting is for existing and upcoming vacancies. Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

What you’ll do

Lead a team of digital marketing professionals to execute end-to-end automation strategies, email campaigns, and sales enablement initiatives. Design personalized customer journeys and optimize conversion rates using data-driven insights and AI tools.

Requirements

Requires 5+ years of marketing automation experience, specifically with Marketo, and at least 3 years of direct people management experience. A bachelor's degree and proficiency with Salesforce and Adobe Marketing Stack are required or preferred.

Listed skills

• CRM Management · Preferred
• Data analysis · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Automation
• People Management
• Email Marketing
• Lead Nurturing
• Sales Enablement
• A/B Testing
• Campaign Optimization
• Audience Segmentation
• Project Management
• Data Analysis
• CRM Management
• Digital Strategy
• Stakeholder Management
• Lead Scoring
• Customer Journey Mapping
• AI Integration

Job areas

• Marketing
• Management & Leadership
• Data & Analytics
• Technology
• Finance & Accounting