Marketing Designer

Job summary

The Marketing Designer supports the end-to-end implementation of marketing strategies to increase participation in recreation programs across print and digital channels. Key duties include producing the seasonal Recreation Guide, managing social media and website content, and developing visual identity guidelines for facilities.

Job details

CITIZENS FIRST THROUGH SERVICE EXCELLENCE We have an exciting Permanent Full-Time, Unionized opportunity in the Recreation Services Department for an experienced and motivated individual. Marketing Designer J0826-0740 Position Overview Under the direction of the Recreation Supervisor, Marketing Services, the Marketing Designer is responsible for supporting the end-to-end implementation of marketing strategies across all channels to increase awareness of and participation in recreation programs, services, and events. This includes, but is not limited to, creating, coordinating and maintaining design elements and copy for print, digital, web, email, and social media platforms. The Marketing Designer is responsible for the layout and production of promotional literature and publications, including the Recreation Guide; supports social media and website administration; conducts market research/benchmarks; develops visual identity artwork and guidelines for signage at recreation facilities; and liaises with external vendors to source marketing materials. At employee request, this position is eligible to take part in our hybrid work model as outlined in the City's Alternative Work Arrangement (“AWA”) Policy. Responsibilities Marketing and Design • Creates, coordinates and maintains the design and copy for marketing materials across all traditional and digital channels, including print, digital, web, email, and social media platforms, in adherence to branding and accessibility standards. This includes, but is not limited to, websites, TVs, transit ads, publications, posters/flyers, presentations, award applications, forms, advertisements, signage, eNewsletter/email, social media and YouTube posts/stories/videos. • Responsible for the extraction, design, layout, and production of departmental long form print and digital publications, including the seasonal Recreation Guide, to adhere with the program planning critical path. Liaises with the publisher and provides all necessary files. • Conducts market research/benchmarks, identifies audience preferences and scans competitor strategies to make recommendations regarding marketing and design trends/best practices, and develops design concepts to support the marketing and communication of projects. • Researches, recommends, sources and procures marketing and promotional products that resonate with the department’s target audience and user groups, while adhering to budget allocation. • Assists with creating, editing and auditing recreation program titles and descriptions. • Develops marketing materials needed for media packages, including Public Service Announcements and Council packages, as well as departmental reports, projects, and initiatives. • Participates in strategy sessions to contribute to the development of targeted marketing plans. • Assists with developing artwork, guidelines, and procedures for visual identity (e.g., signage, marketing displays, staff uniforms) at recreation facilities, and helps conduct audits to ensure compliance and consistency. • Provides social media administration support, including designing, writing, and scheduling posts; replies to comments and answers questions through DMs on various platforms, and flags and/or escalates issues to Supervisor; tracks insights and engagement. • Conducts on-site coverage of recreational programs and events, this includes video filming and editing, copywriting for social media, and posting on various channels including social media and YouTube. • Provides website maintenance, including designing graphic elements and webpage layouts, writing and scheduling content; updating fees, creating accessible documents and forms; tracking insights; and posting emergency notices and service disruptions. Interactions with Others • Liaises with department staff regarding the marketing of programs, services and events. • Prepares and coordinates promotional marketing materials required to support the community outreach at events. • Works closely with departmental staff to review recreation program content to ensure that information published on multiple platforms/channels is current, accurate and consistent, flags issues to Supervisor. • Participates in client meetings to develop marketing, promotional and communications strategies, as well as marketing related committees and taskforces as assigned. • Liaises with external vendors and service providers to establish specifications, source quotes, create mock ups, review proofs, and coordinate the production and delivery of marketing materials, in consultation with the client and Supervisor, and in adherence to corporate Procurement policies. • Assists with monitoring the department’s marketing email inbox and reviewing/actioning marketing services requests. • Provides training and support to associated staff regarding marketing and design standards, templates and tools/software, as well as policies and procedures. Other Duties • Performs other related tasks and projects, as assigned, which are in accordance with job responsibilities or necessary departmental or corporate objectives. • Maintains digital filing systems and inventory for marketing materials. • Responsible for ensuring compliance with the Occupational Health and Safety Act and Regulations and the corporate Occupational Health and Safety Policy and related procedures. • Responsible for ensuring compliance with the Accessibility for Ontarians Disability Act (AODA) and related policy and procedures. Qualifications and Experience • Three (3) year College or University Diploma in Graphic Design. • Minimum four (4) years’ experience in the marketing industry, designing and creating promotional material, including producing camera-ready artwork for large-scale publications and a wide range of print and digital projects, working with printing companies, developing production schedules and plans to meet critical paths, copy writing, social media, and website management and, conducting market research, preferably in a municipal recreational environment. • Registered Graphic Designer (RGD) designation required. • Competency in personal computers (PC) and associated software (MS Word, MS Excel, MS Outlook, database software) and online engagement platforms. • Highly proficient in Desktop Publishing applications including Adobe Creative Cloud, InDesign, Adobe Premiere Pro, Adobe Acrobat, Illustrator, Photoshop. • Knowledge of Drupal, PerfectMind and BlueToad is an asset. • Knowledgeable of current graphic design and marketing trends. • Knowledge and experience using video and photo editing software is an asset. • Knowledge Google Ads tools is an asset. • Demonstrated knowledge and proficiency in website management: user-friendly content design, search engine optimization and accessibility standards and compliance (SharePoint, Drupal). • Demonstrated knowledge and experience in digital accessibility guidelines and legislation (AODA, WCAG 2.0, CASL technical standards). • Knowledge in the use of social media tools (e.g., Instagram, Facebook, YouTube) and email marketing of subscription-based platforms (e.g., Constant Contact, MailChimp) to promote business objectives and an understanding of digital marketing principals as it relates to graphic design. • Dealing with confidential and sensitive information with professionalism and diplomacy. • Excellent organizational, analytical, problem-solving and project management skills. • Excellent oral, presentation and written communication skills. • Knowledge of and demonstrated ability in the City’s core competencies and relevant functional competencies. • A valid Ontario ‘G’ driver’s license, in good standing, with access to a reliable vehicle for corporate use. • On-site coverage of recreation programs/events at community centres, parks, and other City-operated venues. • Must be prepared to work flexible hours involving evenings and weekends at various locations. Preferred Qualifications • Highly proficient in computer literacy utilizing MS Office software applications • Highly proficient in: InDesign, Illustrator, Photoshop, Acrobat Pro, Premier Pro, Creative Cloud Record of satisfactory attendance and performance, as determined by referring to attendance and performance concerns obtained in the employee’s human resources file. Please note interview answers will be assigned marks. Please note that only candidates selected for interviews will be contacted. The City of Vaughan is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds. The City of Vaughan is also committed to providing accommodations for people with disabilities. Please contact [email protected] if you require an accommodation, and we will work with you to meet your needs.

What you’ll do

The Marketing Designer supports the end-to-end implementation of marketing strategies to increase participation in recreation programs across print and digital channels. Key duties include producing the seasonal Recreation Guide, managing social media and website content, and developing visual identity guidelines for facilities.

Requirements

Requires a three-year College or University Diploma in Graphic Design and a Registered Graphic Designer (RGD) designation. Candidates must have at least four years of experience in marketing and design, with high proficiency in Adobe Creative Cloud and knowledge of accessibility standards like AODA.

Listed skills

• Illustrator · Preferred
• Photoshop · Preferred
• Graphic Design · Preferred
• InDesign · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Graphic Design
• Copywriting
• Social Media Management
• Website Administration
• Market Research
• Adobe Creative Cloud
• InDesign
• Photoshop
• Illustrator
• Adobe Premiere Pro
• Digital Accessibility
• Project Management
• Video Editing
• SEO
• Email Marketing
• Brand Identity

Job areas

• Marketing
• Creative & Media
• Art & Design
• Government & Public Sector
• Sports & Recreation