Lilythorne Retirement Community - Marketing Manager

Job summary

The Marketing Manager is responsible for developing and implementing marketing plans to increase occupancy and community engagement. They also manage inquiries, conduct tours, and coordinate with internal departments to ensure a high standard of resident care and facility presentation.

Job details

Marketing Manager - Lilythorne Retirement Community Existing Vacancy Riverstone Retirement Communities is a locally owned and operated company. We believe that everyone deserves to live a meaningful, engaged, and joyful life. We strive to ensure our residents live comfortably and with dignity in a safe and happy environment. Riverstone offers a highly respected, full continuum of care to its residents with a variety of lifestyle options to best suit their needs-from Independent, Assisted living, and Memory Care. Allowing each resident the freedom to live their best life. Our valued employees work in an environment that fosters job satisfaction, respect, responsibility, loyalty, and personal growth. We are looking for positive, caring team members who want to make a difference in the lives of seniors. More than just Senior Living. It's a new life. QUALIFICATIONS: Education: Diploma in Marketing/Communication or relevant experience in marketing and gerontology. Background: Minimum of three years’ related experience, preferably in retirement industry Must have a high degree of interpersonal skill which would enable the incumbent to deal successfully with clients, community and agency contacts; Knowledge of business equipment and computer applications, such as MS Office, Yardi, CRM, etc. Personal Requirements: Must possess excellent communication skills, both written and verbal in English and French Capable of adapting to different situations and change Keen interest in working with seniors FUNCTIONS: Prepare, implement and maintain a marketing plan, which is consistent with the residence needs, mission statement, goals and policies; Responsible for all inquiries and tours pertaining to the residence; Works closely with the General Manager to ensure showrooms are ready for occupancy; Understands the changing markets, external factors that may affect marketing by research, reading, networking meetings and associations; Conduct routine walks through the building to ensure potential tours and residents receive a positive impression. The building and grounds must be attractive, clean and presentable; Coordinate resident care levels with the Director of Care and assessment forms Informs staff when tours are scheduled so that they ensure their area is suitable for presentation; Works independently in the community, initiating contacts and creating goodwill. Makes presentations to the professional and service clubs with the goal of increasing interest and occupancy; Develop community relations with church groups, hospitals, senior service groups and other competitors; Continual strategies such as: updating with new information, quarterly visits, seasonal gifts and invitations for internal activities; Update resident suite profile, circulate resident notifications, notifies front desk of any scheduled appointments, on daily basis; Update Yardi on daily basis, enter all new contacts and follow up; Work with Recreations Manager to enhance relationships and activity programs for residents; Responsible for delivery of orientation and training program in accordance with RHA and other legislative bodies. Riverstone Retirement is committed to being an Equal Opportunity Employer. Please advise in advance if you require any accommodation during the application or selection process. Any information you send us will be handled professionally, respectfully and in complete confidence. While we thank all candidates for their interest, only those selected for further consideration will be contacted.

What you’ll do

The Marketing Manager is responsible for developing and implementing marketing plans to increase occupancy and community engagement. They also manage inquiries, conduct tours, and coordinate with internal departments to ensure a high standard of resident care and facility presentation.

Requirements

Candidates must have a diploma in Marketing or Communication and at least three years of relevant experience, preferably in the retirement industry. Proficiency in MS Office and CRM software, along with bilingual skills in English and French, is required.

Listed skills

• Training · Preferred
• interpersonal skills · Preferred
• MS-Office · Preferred
• Communication · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing
• Communication
• Gerontology
• Interpersonal skills
• MS Office
• Yardi
• CRM
• Public speaking
• Networking
• Event planning
• Relationship management
• Strategic planning
• Training
• Bilingualism
• Community Relations
• Bilingual (French/English)
• Yardi (Property Management Software)
• Research
• Assisted Living
• Customer Relationship Management
• Interpersonal Communications
• Marketing Communications
• Marketing Management
• Marketing Planning
• Presentations
• Senior Living

Job areas

• Marketing
• Healthcare
• Management & Leadership
• Customer Service & Support
• Social Services
• Community Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers