Growth Marketing Manager – Partnerships Canada

Job summary

Drive partner-led revenue growth through strategic marketing initiatives with consortia, host agencies, and trade accounts. Collaborate with cross-functional teams to develop integrated marketing programs and optimize partner engagement based on data-driven insights.

Job details

Collette is seeking a Growth Marketing Manager – Partnerships Canada to join our Marketing Team. This is a remote role. The ideal candidate resides in the greater Toronto area. About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here. Job Summary: The Growth Marketing Manager – Partnerships Canada is responsible for driving partner-led revenue growth through strategic marketing initiatives with consortia, host agencies, key partners, and other North American trade accounts. This role combines strategic planning, data-driven decision-making, and relationship management to identify growth opportunities, develop innovative marketing programs, and strengthen partner engagement. Working closely with Business Development and cross-functional teams, the incumbent helps position Collette as the most advisor-friendly tour operator while delivering measurable business results. Primary Functions: Develop and execute partner marketing strategies that drive growth, engagement, and revenue across key trade partnerships. Translate business objectives and partner goals into actionable marketing plans, campaigns, and recommendations. Build and maintain strong relationships with partners, collaborating closely with Business Development to support account plans and shared growth initiatives. Partner with Marketing, Sales, Revenue, Product, Creative, Project Management, and Operations teams to develop and execute integrated marketing programs. Manage partner marketing budgets, timelines, deliverables, reporting, and ROI measurement. Analyze partner performance, advisor engagement, campaign results, and market trends to identify opportunities and optimize marketing strategies. Present results, strategic recommendations, and growth opportunities to internal stakeholders and partner organizations. Represent Collette at partner meetings, industry events, and trade engagements. Monitor industry trends, competitive activity, advisor feedback, and partner priorities to inform future strategies. Drive continuous improvement through performance analysis, innovation, and best-practice sharing. Manage direct reports and support additional projects and responsibilities as assigned. Knowledge and Skills: Bachelor’s degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field. 5–8+ years of experience in growth marketing, partnerships, sales, product marketing, or related disciplines with a proven track record of driving revenue growth. Knowledge of partner marketing, account-based marketing, customer acquisition, lifecycle marketing, and revenue growth strategies. Experience working with consortia, host agencies, travel advisors, trade partners, or the travel and tourism industry preferred. Strong analytical skills with the ability to leverage data, market intelligence, advisor feedback, and performance insights to identify opportunities and drive results. Experience managing budgets, forecasting ROI, and measuring marketing effectiveness. Exceptional relationship-building, communication, presentation, and stakeholder management skills. Strong project management and organizational abilities with the capacity to manage multiple priorities and deadlines. Experience using CRM systems, marketing technologies, analytics platforms, and AI-enabled tools. Ability to influence cross-functional teams, think strategically, solve problems, and execute effectively in a fast-paced environment. Willingness to travel for partner meetings, trade events, and internal collaboration as needed. Compensation & Benefits We believe in taking care of our team—inside and outside of work. The pay range for this position is $90,000 – $125,000 CAD. What We Offer: Health & Wellness: Supplemental Healthcare —plus a Peloton One Membership to keep you moving Time Off: Generous PTO, paid holidays, and your birthday! Volunteer Time: Paid hours to give back to causes you care about Financial Security: RRSP Employer Match Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program Career Growth: Tuition reimbursement to help you level up your skills Exclusive travel discounts, incentives and more

What you’ll do

Drive partner-led revenue growth through strategic marketing initiatives with consortia, host agencies, and trade accounts. Collaborate with cross-functional teams to develop integrated marketing programs and optimize partner engagement based on data-driven insights.

Requirements

Requires a Bachelor's degree and 5-8+ years of experience in growth marketing, partnerships, or sales, preferably within the travel and tourism industry. Must possess strong analytical skills and proficiency in CRM and marketing technology tools.

Benefits

• Supplemental Healthcare • Peloton One Membership • Paid Time Off • Paid Holidays • Birthday Leave • Paid Volunteer Time • RRSP Employer Match • Paid Parental Leave • Paid Bereavement Leave • Employee Assistance Program • Tuition Reimbursement • Travel Discounts

Listed skills

• Data analysis · Preferred
• CRM Systems · Preferred
• Project management · Preferred
• Relationship Building · Preferred
• Stakeholder Management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Growth Marketing
• Partnership Management
• Strategic Planning
• Data Analysis
• Account-Based Marketing
• Customer Acquisition
• Lifecycle Marketing
• Budget Management
• ROI Measurement
• Stakeholder Management
• Project Management
• CRM Systems
• Marketing Technology
• Presentation Skills
• Relationship Building
• Cross-functional Collaboration

Job areas

• Marketing
• Hospitality
• Management & Leadership
• Sales