SALES MANAGER - MICE

Job summary

Develop and secure MICE business across corporate, agency, and association segments by managing the sales pipeline, building client relationships, negotiating contracts, and meeting revenue targets. Coordinate with operational teams to support event delivery, analyse market opportunities, maintain sales records and forecasts, represent the hotel at industry events, and lead a two-person sales and planning team.

Job details

Sales Manager - MICE Property: COMO Metropolitan London Position: Sales Manager - MICE Base Location: London Department: Cluster Sales and Marketing Reporting to: Cluster Director of Sales and Marketing Tasks/Responsibilities Prospect, identify, and secure new MICE business across corporate, agency, and association segments Manage an active sales pipeline, conduct sales calls, attend industry events, and build strong client relationships Prepare proposals, negotiate contracts, and convert leads into confirmed business Collaborate with Operations, Events, and Revenue teams to ensure smooth event delivery and maximise revenue Conduct site inspections and deliver presentations to prospective clients Analyse market trends and competitor activity to identify growth opportunities Maintain accurate forecasts, reports, and CRM data Achieve monthly and annual sales targets for meetings and event revenue Represent the hotel at trade shows, networking events, and sales missions Complete expense reports accurately and in line with budget guidelines Maintain up-to-date knowledge of competitor hotels and market trends Lead, support and develop a team of two responsible for sales and planning Job Requirements Minimum three years’ experience in hospitality sales within the luxury segment Proven background in hotel MICE or event sales, ideally within the London market Strong understanding of corporate, agency, and event segments Excellent communication, negotiation, and presentation skills Ability to build and maintain long-term client relationships Strong organisational and time-management abilities Knowledge of revenue management principles and CRM systems Thank you We look forward to sharing news and inspiration from the world of COMO Hotels and Resorts.

What you’ll do

Develop and secure MICE business across corporate, agency, and association segments by managing the sales pipeline, building client relationships, negotiating contracts, and meeting revenue targets. Coordinate with operational teams to support event delivery, analyse market opportunities, maintain sales records and forecasts, represent the hotel at industry events, and lead a two-person sales and planning team.

Requirements

Applicants need at least three years of luxury hospitality sales experience and a proven background in hotel MICE or event sales, ideally in London. They should have strong knowledge of corporate, agency, and event segments, excellent communication and negotiation abilities, client relationship skills, organisational strengths, and familiarity with revenue management and CRM systems.

Listed skills

• Client Relationship Management · Preferred
• Contract Negotiation · Preferred
• CRM Management · Preferred
• Team Leadership · Preferred
• Time management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• MICE Sales
• Hospitality Sales
• Client Relationship Management
• Sales Pipeline Management
• Proposal Preparation
• Contract Negotiation
• Revenue Maximisation
• Event Coordination
• Market Analysis
• Competitor Analysis
• Sales Forecasting
• CRM Management
• Presentation Skills
• Team Leadership
• Revenue Management
• Time Management

Job areas

• Sales
• Hospitality
• Management & Leadership

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