Head of Sales, EdTech

Overview Our client is an innovative Canadian health technology company that has spent more than a decade developing digital solutions that help identify youth mental health needs early and connect students and families with appropriate care. Following the successful launch of a new business model and strong early traction within California school districts, the company is entering its next phase of growth. We are seeking an experienced sales leader to establish and scale our Client’s U.S. K-12 sales strategy. This is a unique opportunity to join a mission-driven organization at an exciting inflection point, where you'll have the chance to shape the sales process, win key reference customers, and play a meaningful role in improving access to mental health resources for students and their families. The Opportunity Reporting directly to the CEO, you will lead business development efforts with school districts across California, developing relationships with district leaders and guiding opportunities from initial engagement through district-wide implementation. This is a hands-on role suited to someone who enjoys building rather than inheriting a sales organization. You'll help define the go-to-market strategy, establish a repeatable sales process, and work closely with marketing and leadership as the company expands its presence in the U.S. Responsibilities Develop and execute the company's U.S. K-12 sales strategy, with an initial focus on California. Build relationships with school district decision-makers, including Student Services, Mental Health, Counseling and District Leadership. Manage opportunities from initial introduction through pilot programs and broader district adoption. Develop a repeatable sales methodology and playbook that can scale as the business grows. Work closely with the CEO and leadership team to refine market strategy and customer messaging. Provide ongoing market intelligence and customer feedback to support product and business development. Ideal Background A successful track record selling into U.S. K-12 school districts in California. Experience navigating district procurement, pilot programs and multi-stakeholder decision-making. A consultative, relationship-based approach to enterprise sales. Experience building new markets, territories or sales processes within a growing organization. Experience selling educational technology, student services, health technology or other solutions into school districts would be considered an asset. The specific product you've sold is less important than your understanding of how school districts evaluate and adopt new initiatives. Comfortable fitting into a small company environment, possess demonstrated leadership qualities, and be eager to take on challenges that are not found in more structured organizations. Be a proactive and independent thinker, able to take ownership of tasks with little supervision. Why This Role Join a purpose-driven company addressing one of today's most important challenges in youth mental health. Help build and shape the U.S. sales organization from the ground up. Work directly with an experienced founder and executive team. Significant opportunity for professional growth as the business scales. Competitive compensation, performance incentives and equity participation.

Lead business development and execute the U.S. K-12 sales strategy with a primary focus on California school districts. Establish a repeatable sales process and playbook while guiding opportunities from initial engagement to district-wide implementation.

Requires a proven track record of selling into California K-12 school districts and experience navigating complex procurement processes. Candidates should possess a consultative approach to enterprise sales and the ability to operate independently in a small company environment.

• Competitive Compensation • Performance Incentives • Equity Participation

Identified from the job description. Confirm important requirements above.

• K-12 Sales Strategy
• Business Development
• Enterprise Sales
• Go-To-Market Strategy
• District Procurement
• Relationship Management
• Sales Methodology
• Market Intelligence
• Consultative Selling
• Stakeholder Management
• Strategic Planning
• Lead Generation

• Sales
• Education
• Healthcare
• Management & Leadership
• Software

Minimum experience

5+ years

Apply by

Sep 5, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available