Senior Publicist, Lifestyle

Job summary

The Senior Publicist leads strategic publicity campaigns for Lifestyle brands to drive audience growth and brand awareness. They manage media relationships, talent initiatives, and influencer partnerships while providing leadership to junior team members.

Job details

At Corus Entertainment, we’re shaping the future of media in Canada—home to the country’s biggest hits, most trusted news, and greatest value. Our mission is simple: to create engaging content, connect with audiences wherever they are, and drive meaningful growth. Guided by our values—Think Boldly, Make a Positive Impact, Win as a Team, and Own the Outcome—we bring creativity and collaboration to everything we do. If you’re ready to make an impact, there’s a place for you at Corus. Division: Marketing & Publicity Work Status: Full-time (Hybrid) Location: Toronto, Ontario About the Role The Senior Publicist plays a leadership role on Corus' Lifestyle PR team, helping drive awareness, engagement, and audience growth for Home Network, Flavour Network, HISTORY, Slice, and each network’s portfolio of original and acquired programming and talent. Reporting to the Publicity Manager, with the support of a Publicist and a Publicity Coordinator, the Senior Publicist is responsible for developing and executing integrated publicity campaigns that generate impactful earned media coverage, social conversation, and influencer engagement across platforms. This role leads strategic communications plans for priority series and initiatives, manages talent and media relationships, oversees publicity events and activations, and collaborates closely with internal stakeholders and external partners to support business objectives. The Senior Publicist also provides day-to-day leadership and mentorship to the Publicist and Publicity Coordinator while contributing to broader team and departmental initiatives. Does mouth-watering food content stop your scroll? Are you constantly saving home reno reveals and luxury home tours? Perhaps historical documentaries send you down a rabbit hole for hours. If your algorithm knows you this well, maybe it's time we did too. You will contribute by: Lead strategic publicity campaigns for priority Lifestyle brands and series, developing creative communications plans that support audience growth, brand awareness, and corporate objectives. Develop and execute earned media, influencer, talent, and event strategies for Home Network, Flavour Network, HISTORY, Slice, and their programming portfolios. Cultivate and maintain strong relationships with entertainment, lifestyle, news, trade, and digital media outlets, as well as influencers and content creators across Canada. Manage media outreach and pitching efforts, securing high-impact coverage opportunities across broadcast, print, online, podcast, and social platforms. Build and maintain strong relationships with network talent, production partners, distributors, independent producers, and unit publicists to maximize promotional opportunities. Lead talent-related publicity initiatives, including media training support, interview opportunities, appearances, press tours, and promotional events. Develop, write, edit, and approve publicity materials, including press releases, media alerts, key messaging documents, biographies, press kits, show descriptions, briefing materials, presentations, and reports. Analyze media performance and campaign effectiveness, providing strategic recommendations and reporting on earned media and influencer results. Lead the planning and execution of publicity events, red carpets, press junkets, screenings, influencer activations, media experiences, and special events. Manage photography and promotional assets, including oversight of photo shoots, approvals, distribution, and organization of media materials. Collaborate closely with Marketing, Social Media, Programming, Creative Services, Research, Streaming, Sales, and Production teams to ensure integrated campaign execution. Identify innovative publicity opportunities and emerging media trends to keep Corus brands culturally relevant and top of conversation. Provide guidance, mentorship, and daily support to the Publicity Coordinator, helping develop their skills and career growth. Contribute to broader departmental initiatives and special projects as required. Skills and experience you will bring: Undergraduate degree or diploma in Public Relations, Communications, Journalism, Media Studies, Marketing, or a related field. Minimum 5-7 years of experience in publicity, media relations, communications, or entertainment marketing, preferably within the broadcasting, media, or entertainment industries. Proven ability to develop and execute strategic communications plans that support business objectives and generate measurable results. Exceptional written, editing, presentation, and verbal communication skills. Strong media relations experience with an established network of contacts across Canadian lifestyle, entertainment, news, and trade media. Demonstrated success securing meaningful earned media coverage and developing innovative publicity campaigns. Experience managing influencer relations and creator partnerships. Strong understanding of talent relations and experience supporting talent-facing publicity initiatives. Experience planning and executing events, media experiences, launches, screenings, and press tours. Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously. Highly collaborative with exceptional relationship-building and stakeholder management skills. Proven ability to work independently, exercise sound judgment, and thrive in a fast-paced environment. Experience mentoring or supervising junior team members is considered an asset. Strong understanding of social media, digital content trends, and the evolving media landscape. Interest in and understanding of the Canadian broadcasting, media, and entertainment industries. Strong technical proficiency, including Microsoft Office and platforms such as Cision, Benchmark, MRP, WordPress, Meltwater, Canva, or similar tools. Application Deadline: Friday, September 18, 2026 Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility. We want our workforce to reflect the full diversity of communities across Canada. We are committed to providing an accessible experience for candidates of all abilities. Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at [email protected]. How to Apply: If you’re interested in this opportunity, click the ‘Apply Now’ button at the top of this page to submit your application. Current Corus Employees: You must log into your Dayforce account under ‘Search Jobs’ to apply internally. We appreciate the interest of all applicants; however, only those selected for an interview will be contacted. No phone calls, please.

What you’ll do

The Senior Publicist leads strategic publicity campaigns for Lifestyle brands to drive audience growth and brand awareness. They manage media relationships, talent initiatives, and influencer partnerships while providing leadership to junior team members.

Requirements

Candidates must have an undergraduate degree in a relevant field and 5-7 years of experience in publicity or communications. Strong media relations skills, project management abilities, and experience in the entertainment or media industry are required.

Listed skills

• Mentorship · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Public relations
• Media relations
• Strategic communications
• Influencer marketing
• Talent management
• Event planning
• Project management
• Content strategy
• Media pitching
• Copywriting
• Stakeholder management
• Social media
• Digital content trends
• Mentorship
• Campaign execution
• Brand awareness
• Trade Media
• Event Strategy
• Canva (Software)
• Workplace Inclusivity
• Ceridian Dayforce
• Business Objectives
• Entertainment Marketing
• Media Relations
• Cultural Responsiveness
• Planning
• Earned Media
• Research
• Photography
• Editing
• Biography
• Brand Awareness
• Broadcasting
• Communication
• Public Relations
• Creativity
• Digital Content
• Digital Media
• Documentary Films
• Sales
• Leadership
• Marketing
• Innovation
• Journalism
• Material Requirements Planning
• Project Management
• Microsoft Office
• Press Releases
• Photo Shooting
• Presentations

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Lifestyle Manager
• Public Relations Officer
• Public Relations Professionals
• Public Relations Managers