Digital Marketing Manager

Job summary

The Digital Marketing Manager will lead a team to develop and execute digital marketing strategies, including paid media, SEO, and AI optimization. They will also manage agency relationships, oversee budgets, and establish performance measurement frameworks to drive business results.

Job details

CPA Ontario is not like other organizations We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible. Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten. About This Opportunity: CPA Ontario is currently in search of a Digital Marketing Manager to support the organization’s digital marketing strategy, campaign execution, performance marketing initiatives and digital growth programs. This role leads a team of digital marketing specialists and collaborates with marketing leaders, business units and agency partners to deliver measurable business results through paid media, social media, search engine optimization (SEO), AI optimization (AIO), analytics and digital campaign management. The role sits within Marketing and Member Services, reporting to the Director, Digital Marketing, and works closely with communications, content, social and web colleagues as well as external digital agencies. Success in this role looks like campaigns that reach the right audiences, digital channels that perform against clear measurement frameworks, and a team that is coached, supported and set up to do its best * Support the development and execution of CPA Ontario’s digital marketing strategy, aligning digital initiatives with business objectives and growth targets. Provide leadership, coaching and performance management for a team of digital marketing specialists while creating a culture of collaboration, innovation and accountability. * Oversee the planning, execution, optimization and reporting of integrated digital marketing campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit and other relevant advertising platforms. Work closely with marketing stakeholders so that campaigns are delivered on time, on budget and against measurable business outcomes. * Lead SEO and AI Optimization (AIO) strategies to improve visibility across traditional and emerging search experiences. Partner with content, social and web specialists to strengthen discoverability, user engagement and conversion performance while monitoring industry trends and algorithm changes. * Establish performance measurement frameworks and use Google Analytics 4, Google Tag Manager, dashboards and attribution reporting to evaluate success and identify optimization opportunities. Manage digital marketing budgets and agency investments to maximize return on investment and align spending with strategic priorities. * Serve as the primary digital marketing advisor to internal stakeholders. Manage agency and vendor relationships, negotiate services where appropriate, and identify emerging opportunities, platforms and technologies that can drive organizational growth. * A university degree in Marketing, Business, Communications, Digital Marketing or a related field, with 3 to 5 or more years of progressive digital marketing experience and 2 to 4 years of people leadership experience. * Demonstrated experience developing and executing multi-channel digital marketing campaigns with measurable business impact, including strong experience managing paid media programs across Google Ads, Microsoft Ads, LinkedIn, Meta and other advertising platforms. * A strong understanding of SEO, technical SEO, content optimization and AI-driven search experiences (AIO), along with experience using content management platforms such as AEM, WordPress, Drupal and Agility. * Experience with Google Analytics 4, Google Tag Manager, conversion tracking, reporting and attribution analysis, together with a track record of managing digital marketing budgets, agency relationships and return on investment. * Strong strategic planning, communication, presentation and stakeholder management skills, with the judgment to advise senior leaders and the ability to move between strategy and hands-on execution. Google Ads, Google Analytics and Microsoft Advertising certifications are considered an asset. * We support your well-being through industry-leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done. * We are committed to inclusion as a core part of how we operate, not as an afterthought. * We have a hybrid working environment, with three days a week on-site, complemented by 2 days of work-from-home time. We are intentional about that: the work we do benefits from being together. We want those days you work from home to be comfortable and offer a one-time bonus towards a home office when you start. * We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression. * We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.

What you’ll do

The Digital Marketing Manager will lead a team to develop and execute digital marketing strategies, including paid media, SEO, and AI optimization. They will also manage agency relationships, oversee budgets, and establish performance measurement frameworks to drive business results.

Requirements

Candidates must have a university degree in a relevant field and 3 to 5 years of progressive digital marketing experience, including 2 to 4 years of people leadership. Strong proficiency in multi-channel campaign management, SEO, and analytics tools like Google Analytics 4 is required.

Benefits

• Industry-leading benefits
• Mental health resources
• Savings programs
• Home office bonus
• Professional development opportunities

Listed skills

• Campaign Management · Preferred
• Social Media Marketing · Preferred
• Stakeholder Management · Preferred
• Team Leadership · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital marketing strategy
• Campaign management
• Paid media
• Social media marketing
• Search engine optimization
• AI optimization
• Google Analytics 4
• Google Tag Manager
• Performance marketing
• Budget management
• Stakeholder management
• Team leadership
• Agency management
• Content optimization
• Conversion tracking
• Attribution reporting
• Attribution Analysis
• Technical SEO
• Paid Media
• Accountability
• Business Objectives
• Digital Channels
• Campaign Management
• Business Results
• Strategic Prioritization
• Planning
• Adobe Experience Manager
• Google Ads
• Analytics
• Mental Health
• Microsoft Advertising
• Business Communication
• Business Continuity Planning
• Dashboard
• Strategic Planning
• Communication
• Content Management
• Digital Marketing
• Drupal
• Economics
• Performance Management
• Google Analytics
• Search Engine Optimization
• Leadership
• Marketing
• Innovation
• Performance Measurement
• Presentations
• Conversion Tracking
• Coaching

Job areas

• Marketing
• Management & Leadership
• Technology
• Data & Analytics
• Digital Marketing Manager
• Advertising and Marketing Professionals
• Marketing Managers

More jobs from CPA Ontario