Email Program Manager

Job summary

The Email Program Manager will lead and evolve email and SMS/MMS programs by driving strategy, innovation, and audience engagement. They will oversee campaign operations, manage Salesforce Marketing Cloud capabilities, and serve as the subject matter expert for digital channel performance.

Job details

CPA Ontario is not like other organizations We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible. Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten. About This Opportunity: As Email Program Manager, you will lead and evolve CPA Ontario's email and SMS/MMS programs, driving strategy, innovation and audience engagement across these channels. You will advance our use of Salesforce Marketing Cloud, identify opportunities for optimization, and apply AI and emerging technologies to improve efficiency and personalization. Working with digital agencies, cross-functional teams and business stakeholders, you will oversee campaign operations, support channel governance and best practices, and serve as the organization's subject matter expert for email and SMS/MMS marketing. Reporting to the Digital Email and Product Manager with support from the Vice President, Digital Enablement, this role sits on the Digital Enablement team and works closely with the broader Marketing and Digital teams to advance channel capability, improve performance and deliver exceptional audience experiences. * Act as the lead resource for email execution, including email calendar management, creative briefings, email development, reviews and deployment, supporting the existing Email Specialist. * Manage and enhance Salesforce Marketing Cloud capabilities, including audience segmentation, dynamic content, automation, customer journeys, personalization and channel innovation, to improve audience engagement and operational efficiency. * Act as the subject matter expert for SMS/MMS marketing, providing strategic guidance, best practices, governance and recommendations to business stakeholders and cross-functional teams. * Analyze email analytics and generate performance reports for cross-functional business units and the digital team to increase open and engagement rates. * Assist with the review and optimization of the current email marketing process and increase the use of email best practices across the organization. * A university or college degree, with work experience carrying more weight than credentials in this role. * Three to five years of experience in email marketing, digital marketing or a related field. * Strong hands-on experience with Salesforce Marketing Cloud, including email deployments and backend optimization. * Experience with audience segmentation, dynamic content, automation, customer journeys and personalization, along with an interest in applying AI and emerging technologies to improve efficiency. * The ability to interpret email analytics and turn performance data into reporting and recommendations that cross-functional teams can act on, and the communication skills to serve as the channel expert with agencies and stakeholders. * Proficiency with email insight tools such as Litmus, working knowledge of SMS and MMS, and Salesforce Marketing Cloud certifications are considered assets. * We support your well-being through industry-leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done. * We are committed to inclusion as a core part of how we operate, not as an afterthought. * We have a hybrid working environment, with three days a week on-site, complemented by 2 days of work-from-home time. We are intentional about that: the work we do benefits from being together. We want those days you work from home to be comfortable and offer a one-time bonus towards a home office when you start. * We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression. * We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.

What you’ll do

The Email Program Manager will lead and evolve email and SMS/MMS programs by driving strategy, innovation, and audience engagement. They will oversee campaign operations, manage Salesforce Marketing Cloud capabilities, and serve as the subject matter expert for digital channel performance.

Requirements

Candidates should have three to five years of experience in email or digital marketing with strong hands-on proficiency in Salesforce Marketing Cloud. A university or college degree is required, along with the ability to interpret analytics and communicate effectively with stakeholders.

Benefits

• Industry-leading benefits
• Mental health resources
• Savings programs
• Home office bonus
• Professional development opportunities

Listed skills

• Data analysis · Preferred
• Performance Reporting · Preferred
• Campaign Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Email marketing
• Salesforce Marketing Cloud
• SMS marketing
• MMS marketing
• Audience segmentation
• Dynamic content
• Marketing automation
• Customer journeys
• Personalization
• Data analysis
• Performance reporting
• Campaign management
• Digital strategy
• Litmus
• AI implementation
• Calendar Management
• Operational Efficiency
• Performance Reporting
• Emerging Technologies
• Analytics
• Audience Segmentation
• Automation
• Mental Health
• Communication
• Digital Marketing
• Email Marketing
• Economics
• Governance
• Marketing
• Innovation
• Multimedia Messaging Services
• Operations
• Product Management
• Program Management
• Dynamic Content

Job areas

• Marketing
• Technology
• Management & Leadership
• Retail Program Manager
• Marketing Automation Manager
• Sales and Marketing Managers
• Marketing Managers

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