Marketing Manager

Job summary

The candidate will drive end-to-end campaign planning for acquisition, engagement, and retention initiatives. They will also work within agile teams to advance marketing transformation and enhance customer experiences using data-informed strategies.

Job details

Our banking client is looking for a Marketing Manager to join their Canadian Banking- Planning team. This will be 12+ months, fulltime hours per week, and 3x per week onsite Downtown Toronto. Responsibilities The successful candidate will drive end-to-end campaign planning across acquisition, engagement, and retention initiatives. Leverage personalization, segmentation, testing, and performance analytics to deliver measurable results. Work within agile, cross-functional teams to help advance marketing transformation initiatives. Enhance customer experiences through modern marketing technologies and data-informed strategies. Qualifications 4+ years of experience planning and executing integrated marketing campaigns across mass, digital, and targeted channels. Required Skills Strong expertise in personalization, segmentation, testing, optimization, and campaign performance measurement. Experience translating marketing requirements into data and technical specifications. Agile delivery experience and ability to manage multiple initiatives in a fast-paced environment. Knowledge of marketing technologies and AI-enabled tools. Strong analytical, project management, and stakeholder management skills. Excellent communication and influencing abilities within complex, matrixed organizations.

What you’ll do

The candidate will drive end-to-end campaign planning for acquisition, engagement, and retention initiatives. They will also work within agile teams to advance marketing transformation and enhance customer experiences using data-informed strategies.

Requirements

Requires over 4 years of experience in integrated marketing campaigns across digital and mass channels. Must possess strong expertise in personalization, segmentation, and the ability to translate marketing requirements into technical specifications.

Listed skills

• Communication · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Campaign Planning
• Personalization
• Segmentation
• Testing
• Performance Analytics
• Agile Delivery
• Marketing Technology
• AI-enabled Tools
• Project Management
• Stakeholder Management
• Communication
• Influencing

Job areas

• Marketing
• Finance & Accounting
• Management & Leadership
• Data & Analytics