Digital Media Specialist

Job summary

The role involves executing and optimizing integrated digital advertising campaigns across various paid media channels. You will collaborate with internal teams and agencies to drive business results through data-driven insights and performance reporting.

Job details

We're looking for a Digital Media Specialist to join a leading financial services organization on a 6 month contract. This is an exciting opportunity for a digital media professional who thrives on campaign optimization, data-driven decision-making, and cross-functional collaboration. In this role, you'll help execute and optimize integrated digital advertising campaigns across a variety of paid media channels, including programmatic display and video, paid search, online video, audio, sponsorships, and direct media partnerships. Working closely with internal marketing teams and agency partners, you'll play a key role in ensuring campaigns are strategically planned, effectively executed, and continuously optimized to drive business results. What You'll Do Support end-to-end execution of digital media campaigns across multiple paid channels Collaborate with agency partners and internal teams to develop media recommendations and campaign strategies Monitor and optimize campaign performance, budgets, and audience targeting Leverage Adobe Analytics and other data sources to uncover insights and identify optimization opportunities Develop performance reports, campaign summaries, and post-campaign analyses Help drive testing and learning initiatives to improve media effectiveness Manage budget reconciliation, invoicing, and campaign tracking What We're Looking For 3+ years of experience in digital media, advertising, or performance marketing Hands-on experience with paid search, programmatic display/video, online video (YouTube, CTV/OTT), audio, sponsorships, and digital advertising campaigns Strong analytical skills with experience using Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, or similar platforms Experience working with media agencies and managing multiple campaigns simultaneously Excellent project management, communication, and stakeholder management skills Financial services or agency experience is considered a strong asset This is a hybrid role, Toronto and Mississauga.

What you’ll do

The role involves executing and optimizing integrated digital advertising campaigns across various paid media channels. You will collaborate with internal teams and agencies to drive business results through data-driven insights and performance reporting.

Requirements

Candidates need 3+ years of experience in digital media or performance marketing with hands-on expertise in paid search and programmatic platforms. Proficiency in Adobe Analytics and experience within financial services or an agency environment is highly valued.

Listed skills

• Data analysis · Preferred
• Reporting · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Media Planning
• Campaign Optimization
• Paid Search
• Programmatic Display
• Online Video
• Adobe Analytics
• Google Ads
• Meta Ads
• LinkedIn Ads
• Performance Marketing
• Budget Management
• Stakeholder Management
• Project Management
• Data Analysis
• Media Partnerships
• Reporting

Job areas

• Marketing
• Creative & Media
• Finance & Accounting
• Data & Analytics