Senior Performance Marketing Manager

Job summary

Lead marketing measurement and attribution strategies to optimize customer acquisition, conversion, and retention across a global organization. Develop KPI frameworks and dashboards while partnering with cross-functional teams to translate data into actionable business opportunities.

Job details

Senior Manager, Performance Marketing Remote | Canada Full time. We’re looking for a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across a global marketing organization. This is a strategic, hands-on role for a data-driven marketing leader who can turn complex insights into decisions that improve customer acquisition, conversion, retention, and lifetime value. What You’ll Do Lead marketing measurement and attribution strategy across the customer lifecycle Drive performance optimization across paid media, CRM, ecommerce, subscriptions, and retention Develop KPI frameworks, dashboards, forecasting, and performance reporting Support media mix modeling, incrementality testing, and experimentation Partner with Product, Data, Finance, Growth, and senior leadership Translate data into clear, actionable recommendations and business opportunities What You Bring 8+ years in marketing analytics, performance marketing, growth analytics, or ecommerce analytics Strong experience with digital consumer, ecommerce, or subscription businesses Hands-on expertise with GA4, GTM, paid media, attribution tools, CRM, BI platforms, and SQL Strong knowledge of attribution, MMM, incrementality, LTV, cohort/churn analysis, and funnel optimization Excellent communication, commercial acumen, and stakeholder management skills Comfortable balancing strategic thinking with hands-on execution __________________________________ Artificial Intelligence (AI) Use At Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment. Equal Opportunity & Experience Canadian experience is not required for consideration. Equivalent international experience is valued equally. Vacancy This role is currently open, and applications are under review.

What you’ll do

Lead marketing measurement and attribution strategies to optimize customer acquisition, conversion, and retention across a global organization. Develop KPI frameworks and dashboards while partnering with cross-functional teams to translate data into actionable business opportunities.

Requirements

Requires over 8 years of experience in marketing or growth analytics, specifically within ecommerce or subscription-based businesses. Must possess hands-on expertise in GA4, SQL, and various attribution and BI tools.

Listed skills

• SQL · Preferred
• Stakeholder Management · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Measurement
• Performance Optimization
• Attribution Strategy
• KPI Frameworks
• Media Mix Modeling
• Incrementality Testing
• GA4
• Google Tag Manager
• SQL
• CRM
• BI Platforms
• LTV Analysis
• Cohort Analysis
• Funnel Optimization
• Stakeholder Management
• Growth Analytics

Job areas

• Marketing
• Data & Analytics
• Management & Leadership