Performance Media Associate, Planning

Job summary

Support the planning, setup, trafficking, tracking, reporting, and optimization of performance media campaigns across digital channels. Maintain accurate campaign documentation and dashboards, identify initial performance insights, and coordinate with clients and internal teams to execute media strategies.

Job details

Agency Critical Mass Job Function Media Job Subfunction Media Planning and Buying Job Description Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes. You Will Assist in building and maintaining media plans across digital channels Support campaign setup, trafficking, QA, and tracking implementation Maintain reporting dashboards and performance tracking systems Ensure campaign details align with strategic direction and client goals Compile campaign performance data and support reporting deliverables Identify initial insights and optimization opportunities Support A/B testing and performance evaluation efforts Assist in translating data into basic client-facing summaries Support day-to-day client requests and internal coordination Work closely with Managers and Directors to execute media strategies Maintain documentation, trafficking sheets, and reporting accuracy Participate in training and skill development across media platforms You Have 0-2 years of experience in media, marketing, or advertising Exposure to digital media channels such as Search, Social, or Programmatic Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS) Strong attention to detail and organizational skills Willingness to learn performance media strategy and execution Salary Range: $55,000 - $65,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/ , Salary Range: $55,000 - $65,000

What you’ll do

Support the planning, setup, trafficking, tracking, reporting, and optimization of performance media campaigns across digital channels. Maintain accurate campaign documentation and dashboards, identify initial performance insights, and coordinate with clients and internal teams to execute media strategies.

Requirements

Candidates should have 0–2 years of experience in media, marketing, or advertising, with exposure to digital channels such as Search, Social, or Programmatic. They should understand basic campaign metrics, demonstrate strong attention to detail and organizational skills, and be willing to learn performance media strategy and execution.

Listed skills

• Quality assurance · Preferred
• Reporting · Preferred
• Data analysis · Preferred
• Attention to detail · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Media Planning
• Digital Media
• Campaign Setup
• Campaign Trafficking
• Quality Assurance
• Tracking Implementation
• Reporting
• Performance Tracking
• Campaign Optimization
• Data Analysis
• A/B Testing
• Client Communication
• Search
• Social Media
• Programmatic Advertising
• Attention to Detail

Job areas

• Marketing
• Creative & Media
• Data & Analytics

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