Critical Mass is a global digital agency that combines exceptional design, innovative technology, and consumer insights to create impactful experiences for leading brands.
Calgary, Alberta
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
Hybrid · Calgary
Lead the definition and execution of holistic search strategies and enterprise-level technical SEO for global brands. Collaborate across disciplines to optimize site experiences, AI discoverability, and content strategies to drive digital visibility.
Hybrid · Calgary
The role involves conducting current state analysis of digital properties through audits and research to guide content organization. You will develop channel strategies, messaging guidelines, and maintain content governance documentation.
Hybrid · Toronto
Lead strategic guidance for multidisciplinary teams by synthesizing research into clear insights and strategic narratives. Develop digital strategies and measurement frameworks to strengthen brands' digital presence and customer experience.
Hybrid · Calgary
The Senior Designer will create high-quality digital assets for growth-oriented surfaces and develop scalable design systems and templates. They will collaborate with cross-functional teams to translate strategic briefs into polished, brand-consistent creative solutions.
Hybrid · Calgary
The Senior Business Analyst is responsible for gathering and documenting product requirements and facilitating communication between clients and internal teams. They analyze business processes, design solution definitions, and manage the requirements baseline throughout the systems development lifecycle.
Hybrid · Calgary
Lead marketing science projects by developing measurement strategies, overseeing data flows, and ensuring actionable insights are delivered through dashboards and reports. Manage and mentor a team of analysts while collaborating cross-functionally to optimize digital marketing performance.
Hybrid · Calgary
Develop and optimize holistic search strategies for global brands through content strategy, technical SEO, and data-driven insights. Collaborate with cross-functional teams to improve digital visibility and align organic and paid search efforts.
Hybrid · Toronto
Lead the strategic vision and technical development of a search-optimized site platform to drive performance and AI visibility. Manage technical requirements, oversee high-performing teams, and serve as a strategic partner to client leadership.
Hybrid · Toronto
Serve as a strategic orchestrator by integrating insights, creativity, and channel expertise into cohesive omni-channel campaigns. You will partner with media, creative, and web teams to develop integrated communications strategies and optimize performance through data-driven insights.
Hybrid · Toronto
As a Senior Search Strategist, you will develop and optimize SEO strategies for global brands, driving improvements in search performance and organic traffic. You will also mentor a team of SEO specialists and deliver actionable insights to clients through reports and recommendations.
Hybrid
Agency Critical Mass Job Function Projects and Performance Improvement Job Subfunction Project and Program Management Job Description Critical Mass is looking for a motivated and detail-oriented Project Coordinator to come and join the team. This is an ideal role for someone early in their project management career who is eager to learn, highly organised, and a strong communicator. You Will Support the planning and delivery of projects, including scheduling, meeting coordination, and documentation Take clear meeting notes and share updates with internal teams and clients Assist in…
On-site
Senior Business Analysts understand the business and user goals of a project and provide clear requirements for the development and testing team. Working with key stakeholders, Senior Business Analysts clarify and communicate business needs, contribute to the definition and design of solutions, and ensure the alignment of business solutions and business needs. Senior Business Analysts perform activities including business process analysis, needs assessments and solution definition throughout the systems development lifecycle. Senior Business Analysts helps develop processes and methodologies…
