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Freelance B2B Paid Media Specialist

Vancouver, British Columbia, Canada
Remote
Posted Sep 19, 2026
1 position

Opens an external site

Experience level: Senior · 5+ years
Posting language: English
Working hours: 20 hours per week
Location requirements: Country, Canada

Job summary

Manage and optimize paid media campaigns across platforms like LinkedIn, Meta, and Reddit to support B2B demand generation objectives. Collaborate with the internal team to execute display and ABM strategies while providing strategic recommendations for performance improvement.

Job details

We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team. Engagement Details Freelance / contract 10–20 hours per week Potential 12-month engagement Responsibilities Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit. Manage paid display and ABM activity across platforms such as 6sense and StackAdapt. Monitor budgets, pacing, bids and campaign performance. Build campaigns using creative and copy supplied by internal teams. Identify testing and optimisation opportunities to improve performance. Support conversion tracking, measurement and reporting. Provide strategic recommendations while remaining actively hands-on in campaign execution. Explore opportunities across programmatic display, CTV and podcast advertising. Partner with the Demand Generation team to align paid media with pipeline objectives. Requirements Strong B2B SaaS or B2B technology paid media experience. Hands-on expertise with LinkedIn Ads and Meta Ads. Strong understanding of B2B demand generation and full-funnel marketing. Experience managing and optimising meaningful paid media budgets. Strong analytical, optimisation, and communication skills. Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.

What you’ll do

Requirements

Requires strong experience in B2B SaaS or technology paid media with hands-on expertise in LinkedIn and Meta Ads. Candidates must possess a deep understanding of full-funnel marketing and strong analytical skills to manage and optimize advertising budgets.