General Manager

Langley (District), BC
On-site
Posted Oct 7, 2026
1 position

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Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Mid-Senior level

Job summary

Lead the dealership’s operational and strategic performance, directing sales managers and teams to achieve sales, gross profit, and customer service objectives. Oversee forecasting, performance reviews, training, dealership and vehicle delivery standards, customer inquiries, and relationships with manufacturer representatives.

Job details

Dilawri Overview Join Canada’s Largest Automotive Group If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed. Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC. With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Discover how you can build your career with Position Overview Mercedes-Benz Langley is looking for a General Manager to play a key leadership role in overseeing the operational and strategic performance of the dealership. This position reports directly to the Regional General Manager and is responsible for driving sales performance, ensuring operational excellence, and fostering a high‑performing and customer‑centric team culture. The General Manager provides direction to Sales Managers and sales teams, ensures adherence to corporate policies and processes, and contributes to dealership profitability through effective leadership, forecasting, and performance management. Compensation for this position is commission based. Primary Duties And Responsibilities Guide sales managers and sales teams in setting long- and short-term performance objectives. Direct Sales Managers in establishing sales and gross profit goals for new vehicle sales teams. Assist the Regional General Manager in forecasting controllable expenses for both Variable and Fixed Operations. Ensure sales managers understand and consistently enforce dealership policies, processes, and procedures. Review quarterly performance reports with sales managers to assess gross profit results for new vehicle salespeople. Support the development and implementation of improvement programs to help the sales department meet strategic objectives. Conduct daily and/or weekly sales training meetings as directed by the Regional General Manager. Oversee dealership image initiatives and ensure brand standards are consistently upheld. Ensure a high level of product knowledge is maintained across the sales department. Oversee and ensure adherence to the New Vehicle Delivery process. Review and monitor the management of incoming sales calls and customer inquiries. Assist sales staff in closing deals when necessary. Maintain accurate records of showroom floor traffic. Participate in Managers’ meetings as required. Serve as the primary liaison with factory representatives and manufacturer partners. Qualifications Required Minimum of 5 years of experience as a General Manager within an automotive dealership. Proven leadership and management skills with the ability to inspire, coach, and develop high‑performing teams. Strong customer service mindset with the ability to resolve customer concerns promptly and professionally. Demonstrated ability to uphold high standards for vehicle delivery processes. Excellent communication skills with the ability to collaborate effectively with customers, team members, and senior leadership. Highly organized with strong attention to detail. Self‑motivated, driven, and committed to achieving business objectives. Ability to work collaboratively in a team environment to achieve common goals. Experience working with automotive retail tools including 180 and ADP. Valid VSA License required. Legally entitled to work in Canada. About Dilawri In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include: Discounted employee vehicle purchase program Job-specific coaching & training programs Comprehensive health & dental plans Employee wellness & assistance programs Employee social events Build your career with a team that is driven by excellence, integrity and innovation. Discover Dilawri.

What you’ll do

Requirements

Requires at least five years of experience as a general manager at an automotive dealership, strong leadership and team development abilities, and a customer-focused approach. Candidates must have a valid VSA License, experience with automotive retail tools such as 180 and ADP, and legal authorization to work in Canada.