As a Senior Strategist at CM, you'll serve as a strategic orchestrator bringing together insights, creativity, and channel expertise into cohesive, omni-channel, high-impact campaigns and digital experiences. You're the connective tissue between our creative partners, media team, CRM specialists, and web strategists—translating big-picture brand vision into integrated 360-degree plans that drive real results. This is a unique opportunity to work on a brand that is known for quirky, lifestyle-driven creative and genuine freedom to innovate. You'll see the direct impact of your work, and you will be a strategic thought partner with real influence.

Please note, you are applying to an active job opening.

You Will

• Develop integrated communications strategies for major campaigns, translating creative direction into cohesive channel strategies and lower-funnel messaging
• Lead audience insights work—collaborating with media and research to identifyemerging insights and validate strategic direction using AI tools
• Plan complete campaign strategies across creative, media, CRM, and web, ensuring consistent messaging and optimalchannel mix
• Review campaign analytics and performance data to make data-informed optimization recommendations
• Orchestrate cross-functional collaboration, serving as the strategic hub connecting all teams and touchpoints
• Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences
• Drive proactive thinking—identifyingopportunities, proposing fresh approaches, and executing with autonomy
• Build client partnerships and demonstratethe value of integrated strategic planning

You Have

• 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand)
• Proven expertise in messaging frameworks, channel strategy, and multi-touchpoint campaign planning
• Strong media collaboration experience and ability to align strategy with channel performance and audience insights
• Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations
• Self-starting mentality with comfort operatingin ambiguous, fast-paced environments
• Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative, technical, and business audiences

Bonus If You Have

• Experience on Integrated Agency Teams (IAT) or similar cross-functional structures
• Daily hands-on experience with AI tools
• Brand strategy or messaging development experience
• Experience marketing luxury/lifestyle brands
• **Background with automotive is a big plus

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, and sick days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$80,000—$100,000 CAD

*Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.* The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html

If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacion\_consumidor/consejos\_practicos.aspx*