Marketing Communications Intern

Job summary

The intern will collaborate with the marketing team to develop and execute lead generation campaigns, including research, content creation, and performance analysis. They will also manage creative resources and coordinate discovery interviews with internal subject matter experts.

Job details

Job Description: When you are equipped with everything, you can do anything! As an intern at ESAB, you will be part of a team that values your passion, curiosity, and willingness to learn. Your internship will not only enhance your technical skills, but also provide you with invaluable industry experience, setting you up for a successful career. Position Title: Marketing Communications Intern – Intern (ESAB Canada) Location: ESAB Mississauga Head Office WHAT YOU WILL DO Collaborate with NAM MarCom Manager, ESAB Canada Management team, and the rest of MarCom team on developing comprehensive lead generation campaign(s), including: Researching topics for lead magnet content through Google search, social media, SEM Rush, in-house interviews Developing creative brief for copywriter/designer, as well as the campaign launch strategy, KPIs and project schedule. Present brief proposal to MarCom manager and obtain a go-ahead. Managing creative resources during content development stage (designer, copywriter) Schedule, coordinate, and conduct discovery interviews with the internal subject matter experts (SMEs). Collaborating with digital media team on campaign channels definition (e.g. landing page, organic and paid social media, email, etc). Collaborating with social media team on organic social content to promote lead generation efforts. Collaboration with copywriter and digital marketing specialist for email nurture campaign development for leads created through this campaign Once all campaign elements have been developed, overseeing campaign going live through agreed upon channels: e.g. programming emails, social posts, social ads, pop-up forms on the website etc. Campaign performance review and optimization proposal WHO YOU ARE Good understanding of marketing fundamentals (target audiences, communication channels, key messaging, target market research). Good understanding of digital marketing (organic and paid social media, email, paid digital ads, lead generation, lead nurturing, seo). Creative and proactive individual who can work independently and within a team. Curious and analytical mindset, fast learner. Good project management skills to deliver on time/on promise. Good communication skills. ADDITIONAL INFORMATION The ESAB Group Inc. Is proud to be an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

What you’ll do

The intern will collaborate with the marketing team to develop and execute lead generation campaigns, including research, content creation, and performance analysis. They will also manage creative resources and coordinate discovery interviews with internal subject matter experts.

Requirements

The ideal candidate possesses a strong understanding of marketing fundamentals and digital marketing channels. They should be a proactive, creative, and analytical individual with excellent project management and communication skills.

Listed skills

• Campaign Management · Preferred
• Social Media Marketing · Preferred
• Communication Skills · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing fundamentals
• Digital marketing
• Lead generation
• Lead nurturing
• Project management
• Communication skills
• Social media marketing
• Email marketing
• SEO
• Content development
• Market research
• Analytical mindset
• Creative brief development
• Campaign management
• Lead Nurturing
• Project Schedules
• Digital Advertising
• Communication Channels
• Legal Discovery
• Copywriting
• Curiosity
• Willingness To Learn
• SEMrush (Software)
• Quick Learning
• Research
• Management
• Communication
• Content Development
• Creative Brief
• Digital Marketing
• Digital Media
• Search Engine Optimization
• Marketing
• Key Performance Indicators (KPIs)
• Lead Generation
• Marketing Communications
• Project Management
• Performance Review
• Social Media
• Social Media Advertising
• Target Audience
• Target Market

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Marketing Communications Intern
• Communications / Public Relations Specialist
• Public Relations Professionals
• Public Relations Specialists