Business Content & Discoverability Program Manager

Original job posting

Establish benchmarks and track brand visibility, citations, and share of voice across major LLMs for priority small-business queries, while identifying content gaps and optimizing existing content for AI extraction and indexing. Coordinate cross-platform content distribution and publishing workflows, and manage the operating model for intake, prioritization, review, measurement, reporting, and ongoing optimization.

Job details

Job Title: Small Business Content & Discoverability Program Manager Location: Canada, 100% Remote Duration: 7-month contract, start ASAP Client is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters. We trust each other to do our best work where it works best for us and our teams, and this role can be performed remotely in most locations in the country of employment. About the Role: We are looking for an experienced Content and Discovery Program Manager to help operationalize and scale Client's Small Business content and discovery strategy across AI-driven and traditional search experiences. Working closely with the Small Business Content Lead, Organic Growth team and Product partners, this person will identify high-priority customer questions, coordinate content development, distribution, and measurement efforts that help improve Client's visibility, authority, and citation presence across priority small-business topics. They will identify key information gaps, help develop and operationalize cross-platform distribution strategies and publishing workflows, and help optimize structured content so AI models regularly cite and reference Client in small business queries (e.g., "how to grow a small business," "best AI tools for SMBs"). Key Responsibilities: • AI Visibility Audits & Tracking: Work with the Web team and their agency partner (Profound) to establish baseline benchmarks and monitor how frequently and accurately major LLMs cite our brand across priority small business queries. Identify citation gaps and track share-of-voice over time. • Content Structuring & Optimization: Collaborate with our Product Partners and Small Business Content Lead to source and restructure existing content and assets for optimal extraction and indexing by AI crawlers. • Client Flagship Distribution: Coordinate with Flagship product teams to operationalize content publishing and distribution approaches that increase visibility of priority Small Business topics across Client surfaces. Develop scalable workflows for content creation, review, publishing, and measurement. • Content Operations & Program Management: Establish and manage the operating model required to scale Small Business discovery content, including intake, prioritization, review, publishing coordination, stakeholder alignment, performance reporting, and continuous optimization. Basic Qualifications: • 4 years’ experience with content strategy, SEO, AI Search/GEO principles, discoverability, cross-channel content distribution, and authority-building programs. Preferred Qualifications: • Technical SEO & Schema Knowledge: Deep understanding of structured data (JSON-LD), crawlability, entity-based search, and semantic indexing. • Cross-Functional Product Collaboration: Experience partnering with product managers, engineering teams, or technical stakeholders to deploy scalable distribution frameworks or content features on major web platforms. • Strategic Content Distribution: Expertise in off-site content strategy, community-driven SEO (Reddit, Quora, industry platforms), and understanding search engines and LLMs source and reference web content. • Analytics & Tooling: Familiarity with AI visibility monitoring frameworks, prompt tracking tools, and modern SEO analytics suites. Suggested Skills: • Project Management • Communication • Collaboration

What you’ll do

Establish benchmarks and track brand visibility, citations, and share of voice across major LLMs for priority small-business queries, while identifying content gaps and optimizing existing content for AI extraction and indexing. Coordinate cross-platform content distribution and publishing workflows, and manage the operating model for intake, prioritization, review, measurement, reporting, and ongoing optimization.

Requirements

At least four years of experience in content strategy, SEO, AI search or GEO principles, discoverability, cross-channel distribution, and authority-building programs. Preferred qualifications include technical SEO and structured-data expertise, collaboration with product and engineering teams, off-site and community-driven content strategy, and familiarity with AI visibility tools and SEO analytics.

Listed skills

• Collaboration · Preferred
• Communication · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Content Strategy
• SEO
• AI Search
• Generative Engine Optimization
• Discoverability
• Cross-Channel Content Distribution
• Authority Building
• Technical SEO
• Structured Data
• JSON-LD
• Crawlability
• Entity-Based Search
• Semantic Indexing
• Project Management
• Communication
• Collaboration

Job areas

• Marketing
• Management & Leadership
• Data & Analytics