Marketing Specialist

Job summary

The Marketing Specialist is responsible for developing creative content, managing digital marketing campaigns, and analyzing performance metrics to promote the resort's offerings. This includes maintaining web content, creating print materials, and supporting social media activations to enhance the guest experience.

Job details

Company Description Embrace your passion for hiking, skiing, snowboarding and many other outdoor activities in Banff National Park while pursuing a fulfilling career at Fairmont Chateau Lake Louise. Take a risk, make a change and experience a new adventure while further developing your career. To live and work in a National Park is a once in a lifetime opportunity. Our team is a network of empowered individuals with a strong sense of themselves and the hospitality industry. Work hard, play hard and receive extraordinary benefits including subsidized onsite accommodations, which make saving money very easy to manage. Join our Fairmont family today! Job Description At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of engaging service and authentically local experiences in destinations of unrivalled beauty. Based on-property at Fairmont Chateau Lake Louise, you’ll have the unique opportunity to live, work, and play in one of the world’s most iconic settings. Embrace your passion for nature with hiking, skiing or snowboarding, biking, and countless other activities in Banff National Park, all while pursuing a fulfilling career in hospitality. Our team is a network of empowered individuals who bring a strong sense of self and a deep understanding of the hospitality industry. We craft unforgettable experiences for our guests, and we’re seeking a dynamic Marketing Specialist to help tell the story of the resort’s unique offerings—from seasonal activations to wellness and spa experiences. This role blends creative content development, digital marketing, and campaign analytics, ensuring every guest experience is communicated in compelling and meaningful ways. Extraordinary benefits—including subsidized on-site accommodations—make this more than a career; it’s a chance to thrive in a truly remarkable environment. Contract Type: Permanent Job Duties Include Analytics & Reporting Prepare campaign performance reports. Conduct social media audits and analyze performance metrics to inform future strategies. Support revenue and marketing performance meetings. Maintain project tracking tools (Gantt charts, spreadsheets). Provide weekly and monthly insights for marketing initiatives. Content creation & management. Assist the Marketing team on key projects as needed including photo shoots / video shoots, media visits etc. Assist with the creation of high-quality social content that resonates with the target audience and supports the company’s brand and messaging Support web content maintenance across CLL.com, Fairmont.com, The Basin, HCM, and other platforms. Create and update internal digital and print materials, including signage, guides, and menus. Marketing & Promotional Initiatives Contribute to social media activations and campaigns, monitoring engagement and assisting with content scheduling. Contribute to the strategic planning and execution of marketing campaigns, ensuring alignment with corporate and property brand standards. Contribute to creative projects that enhance the guest experience and ensure brand consistency across platforms. Assist with internal hotel content and projects, including the creation of the annual gala video, Heart of House branding, and other colleague engagement initiatives. Other Tasks Assigned Consistently deliver professional, engaging, and welcoming service. Maintain a strong understanding of RPS and EES metrics, contributing to ongoing improvement initiatives. Provide office coverage and administrative support as needed. Demonstrate flexibility and availability to work weekends and holidays as required. Qualifications Your qualifications and experience includes: Minimum of 1 years experience in marketing, preferably in hospitality, tourism, or luxury services Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field an asset Proficiency in photography, videography, and basic graphic design is an asset Strong understanding of digital marketing principles and social media platforms Experience with web CMS platforms (WordPress, Adobe Experience Manager, HCM) Excellent organizational, project management, and communication skills Creative and innovative mindset Ability to work both independently and collaboratively in a fast-paced environment Additional Information Job Perks & Benefits Subsidized staff accommodation provided on-site for full time status employees One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $5/meal) Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide Access to the Mountain Explorer Travel Program - Discounted room rates including 50% off all food & beverage at Fairmont Resorts in Banff, Lake Louise, Jasper & Whistler (subject to availability) Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5,000 properties with Accor Visa Requirements: Must be legally authorized to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization. Apply Today: Whether you're just launching your career or looking for a new adventure, we invite you to visit www.lakelouisejobs.com to learn more about Fairmont Chateau Lake Louise and the extraordinary opportunities that exist within our resort! We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: [email protected] Our Commitment To Diversity & Inclusion At Fairmont Chateau Lake Louise, we believe that the strength of our team lies in its diversity. We are committed to fostering an inclusive environment that respects the unique backgrounds, perspectives, and talents of the individual. As an Equal Opportunity Employer, we are dedicated to providing equal access to opportunities. We welcome applications from all qualified candidates. #CWMRLeadership

What you’ll do

The Marketing Specialist is responsible for developing creative content, managing digital marketing campaigns, and analyzing performance metrics to promote the resort's offerings. This includes maintaining web content, creating print materials, and supporting social media activations to enhance the guest experience.

Requirements

Candidates should have at least one year of marketing experience, preferably in hospitality or luxury services, and a bachelor's degree in a related field is an asset. Proficiency in photography, videography, and web CMS platforms like WordPress or Adobe Experience Manager is highly desired.

Benefits

• Subsidized staff accommodation • Complimentary meal per shift • Medical insurance • Vision insurance • Dental insurance • Mental health support • Orthodontics • Fertility drugs and gender affirmation coverage • Defined contribution pension plan with employer matching • Employee travel program discounts • Mountain explorer travel program

Listed skills

• Graphic Design · Preferred
• Communication · Preferred
• Reporting · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Content Creation
• Social Media Management
• Campaign Analytics
• Photography
• Videography
• Graphic Design
• Project Management
• Web CMS Management
• Reporting
• Brand Consistency
• Communication

Job areas

• Marketing
• Hospitality
• Creative & Media
• Sales
• Administrative