Director of Sales - Craft Beverage

Company Description At GoodLife Brands, we are passionate about crafting exceptional beverages that reflect our dedication to quality, creativity and community. We take pride in our heritage, innovation and creating experiences that bring people together. As we continue to grow, we’re seeking a Director of Sales who can lead, inspire between our Sales & Marketing department to help us continue crafting goodness in our community. Role Description Commercial Execution & Cross-Functional Alignment Own the execution of commercial priorities across Sales, Marketing and Production/Product to ensure teams are aligned around business objectives. Turn company strategy into clear execution plans with defined priorities, timelines, and accountability. Lead cross-functional planning rhythms that keep teams focused on delivering results. Remove barriers, resolve competing priorites and ensure departments execute together rather than in silos. Drive accountability for commitments while respecting departmental ownership and expertise. Revenue Performance & KPI Leadership Build and manage the commercial sales scorecard, establishing leading KPI’s that predict revenue and profitability. Identify the activities that drive growth (sales activity, conversion, distribution, product mix, velocity, retention, pricing, etc) and ensure teams are measuring what matters. Translate revenue targets into actionable goals for Sales, Marketing and Product teams. Monitor performance, identify gaps early and work with leaders to implement corrective actions. Continuously improve reporting and KPI frameworks to strengthen execution and decision-making. Commercial & Production Execution Use market data, customer insights and business performance to identify growth opportunities and operational risks. Align product portfolio, pricing, promotions and production planning to maximize commercial performance. Ensure Sales and Marketing initiatives are supported by operational capacity and supply planning. Partner with Production/Product leadership to balance customer demand with operational realities. Drive cross-functional decisions that improve execution, profitability and customer experience. Qualifications 4-5 years in Business Leadership with a focus on Sales/Marketing and Revenue and Channel Development. Strong analytical and strategic thinking skills. Excellent collaboration and communication skills, with the ability to engage effectively across all levels of the organization. Expertise in brewery production inputs preferred, sourcing strategies and cost management. Ability to manage multiple priorities and adapt to fast-paced environment.

The Director of Sales will lead commercial execution by aligning Sales, Marketing, and Production teams to achieve business objectives. They are responsible for managing the commercial sales scorecard and translating revenue targets into actionable goals to drive growth and profitability.

Candidates need 4-5 years of business leadership experience focusing on sales, marketing, and revenue development. Expertise in brewery production inputs, sourcing strategies, and strong analytical skills are preferred.

• CommunicationPreferred

Identified from the job description. Confirm important requirements above.

• Commercial Execution
• Cross-Functional Alignment
• KPI Leadership
• Revenue Performance Management
• Strategic Thinking
• Analytical Skills
• Collaboration
• Communication
• Brewery Production Inputs
• Sourcing Strategies
• Cost Management
• Channel Development
• Sales Management
• Marketing Strategy
• Product Portfolio Alignment
• Supply Planning

• Sales
• Management & Leadership
• Food & Beverage
• Marketing
• Hospitality

Minimum experience

2+ years

Apply by

Sep 17, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Director

Application method

Direct apply is available