Sales Coordinator - SRS

Job summary

The Sales Coordinator supports Sales Consultants by managing customer accounts, identifying sales opportunities, and driving growth through cross-selling and upselling. They are responsible for maintaining accurate sales records, preparing quotes, and ensuring timely follow-up on customer inquiries to meet established KPIs.

Job details

Sales Coordinator Full-Time | Profit Sharing | RRSP | Birthday Off! Join the s.t.o.p. Family – Where Passion Meets Foodservice! At s.t.o.p. Restaurant Supply, we’re not just about selling equipment — we help Chef’s, GM’s and Owners run and grow their business successfully in the most efficient and profitable way. From local gems to hospitality giants, we’re proud to be the trusted go-to for top-quality kitchen equipment and supplies — but it’s our people who make the difference. Our team is driven, collaborative, and always ready to go the extra mile for our customers. Why You’ll Love Working With Us * Profit Sharing Program – because your success should be rewarded. * RRSP Plan – we invest in your future. * Flexible Benefits – health and wellness that fit your lifestyle. * Paid Personal Days & Your Birthday Off! * Annual Health & Wellness Benefit – a little something just for you. * Offices in Burlington, Kitchener & Sudbury – and growing! What You’ll Be Doing As a Sales Coordinator at our Kitchener location, you’ll bring your energy and customer-first mindset to every interaction. From assisting Sales Reps with product questions and order support to building lasting relationships through exceptional service, you’ll play a vital role in ensuring our customers feel valued, supported, and set up for success — while growing your own career along the way. Here’s what your days might look like: * Support the Sales Consultants in managing, developing, and growing assigned customer accounts. * Proactively identify sales opportunities through customer purchasing history, trends, inactive accounts, and declining sales. * Increase customer spend through cross-selling, upselling, complementary products, new products, and product category expansion. * Maintain and follow up on outstanding quotes and sales opportunities to improve quote-to-order conversion. * Conduct outbound customer calls for promotions, reorders, new products, back-in-stock items, seasonal opportunities, and sales follow-ups. * Build customer retention by maintaining regular contact, identifying changes in purchasing behaviour, and helping regain lost business. * Prepare quotes, pricing, product information, availability, alternatives, and customer history to support sales activities. * Ensure customer requests, sales opportunities, and follow-up activities are completed accurately and in a timely manner. * Maintain accurate records of customer contacts, quotes, opportunities, conversions, and other sales activities. * Work toward established sales KPIs, including sales growth, customer spend, outbound contacts, quote conversion, reactivated customers, retention, and new opportunities generated. * Perform other duties and responsibilities as assigned to support the Sales team and overall business needs. Who You Are You’re a natural people person who thrives in a fast-paced environment. You care about your customers, love learning new things, and have that “go-getter” spark. We’d love to hear from you if you’re: * 2+ years of experience in sales, inside sales, customer service, or sales coordination. * Strong customer service and relationship-building skills. * Comfortable making outbound sales calls. * Strong communication and follow-up skills. * Highly organized and able to manage multiple opportunities. * Strong attention to detail. * Comfortable working with sales targets and KPIs. * Strong Microsoft Office and Excel skills. * Experience with SAP Business One or another ERP/CRM system is an asset. * Foodservice, restaurant supply, distribution, or wholesale experience is an asset. * Proficient in using AI applications and tools to improve productivity, customer engagement, sales research, and opportunity identification. Ready to Join Us? If you’re looking for a place where your passion for people and foodservice can shine — and where your ideas are valued — come grow with us at s.t.o.p. Restaurant Supply! We’re proud to be an equal opportunity employer offering competitive wages, great benefits, and an environment that celebrates teamwork and success. Apply today and let’s cook up something amazing together!

What you’ll do

The Sales Coordinator supports Sales Consultants by managing customer accounts, identifying sales opportunities, and driving growth through cross-selling and upselling. They are responsible for maintaining accurate sales records, preparing quotes, and ensuring timely follow-up on customer inquiries to meet established KPIs.

Requirements

Candidates must have at least 2 years of experience in sales, inside sales, or customer service with strong organizational and communication skills. Proficiency in Microsoft Office and experience with ERP/CRM systems are highly valued, along with a background in the foodservice or distribution industry.

Benefits

• Profit sharing program
• RRSP plan
• Flexible benefits
• Paid personal days
• Birthday off
• Annual health and wellness benefit

Listed skills

• Customer service · Preferred
• Relationship Building · Preferred
• Communication · Preferred
• Organization · Preferred
• Attention to detail · Preferred
• KPI Management · Preferred
• Microsoft Office · Preferred
• Microsoft Excel · Preferred
• ERP systems · Preferred
• CRM Systems · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales coordination
• Customer service
• Relationship building
• Outbound sales calls
• Communication
• Follow-up
• Organization
• Attention to detail
• Sales targets
• KPI management
• Microsoft Office
• Excel
• SAP Business One
• ERP systems
• CRM systems
• AI applications
• Inside Sales
• Customer Contacts
• Cross-Selling
• Microsoft Excel
• Research
• Applications Of Artificial Intelligence
• Customer Relationship Management
• Customer Service
• Customer Engagement
• Food Services
• Customer Retention
• Enterprise Resource Planning
• Sales
• Selling Techniques
• Key Performance Indicators (KPIs)
• Phone Sales
• Purchasing
• Relationship Building
• Restaurant Operation
• Upselling
• Wholesaling
• Coordinating
• Teamwork
• Detail Oriented

Job areas

• Sales
• Customer Service & Support
• Food & Beverage
• Administrative
• Sales Coordinator
• Clerical Support Workers Not Elsewhere Classified
• Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

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