Digital Marketing Content Writer

Job summary

Create and edit digital marketing content for web pages, online ads, emails, and other materials, following accessibility, SEO, editorial, and brand voice standards. Coordinate with cross-functional Agile teams and stakeholders, present content recommendations, incorporate feedback, and manage multiple initiatives.

Job details

Digital Marketing Content Writer Location: Toronto, ON Onsite Flexibility: Hybrid — 1 day/week in office (Wednesday) Contract Details Position Type: Contract Contract Duration: 6 months (with potential for 6-month extension; potential for more following maternity leave, depending on need) Pay Rate: C$55.00–C$62.00 / Hour (CAD) Shift / Schedule: 37.5 hours/week — 7.5 hours/day Job Summary As a Digital Marketing Content Writer, you'll be using your writing and editing skills to craft engaging content for CIBC's digital marketing campaigns. Working within an Agile Marketing squad, you will collaborate with teams from across the bank to bring CIBC's purpose-driven mindset to life and help guide clients to the right financial products for them. Key Responsibilities Content creation: You will work collaboratively to create content for web pages, online ads, emails, and other digital marketing materials. Your content will integrate accessibility and SEO best practices, and will meet CIBC's editorial and voice and tone standards. Communicate with confidence: Solid interpersonal skills are a must. You will be collaborating with diverse partners from across the bank, sales analysts, and squad members such as visual designers, translators, and developers. You will be presenting your work to stakeholders, helping them understand digital content design principles, and integrating feedback as needed. Development and collaboration: You will be managing multiple initiatives at once, which means you'll be relying on your organizational and time management skills. You will work closely with visual designers and will be part of a collaborative, cross-disciplinary Agile squad. Must-Have Requirements Strong writing and editing experience in the digital marketing realm Demonstrated ability to work in a cross-disciplinary environment and to communicate confidently and effectively with colleagues and stakeholders Previous experience working in a corporate environment or large institution Nice-to-Have Requirements Previous CIBC experience or experience in a financial institution. Digital savvy and strong technical knowledge Previous experience working in Agile Understanding of platforms such as Confluence, JIRA or Adobe Workfront Required Skills You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity. You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because it's the right thing to do. You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision-making. You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best. You give meaning to data. You enjoy investigating complex problems and making sense of information. You're confident in your ability to communicate detailed information in an impactful way. Values matter to you. You bring your real self to work and you live our values — trust, teamwork, and accountability. Meticulous Attention to detail Autonomous Works well in a team environment Ability to present work Confident communicator Well-organized Preferred Skills Previous experience in a financial institution Medical, Vision, and Dental Insurance Plans 401k Retirement Fund Important Notes The interview process consists of 1 interview (with a potential second if necessary), plus a short written test (1 hour) prior to the interview. Interviews are conducted via Microsoft Teams. About the Client This client is a leading financial services and banking institution operating across Canada, with a large and well-established presence in the country's major markets. Employing tens of thousands of professionals across corporate, retail, and digital functions, the organization supports a broad range of roles including digital marketers, content writers, business analysts, developers, and enterprise program professionals who collaborate within Agile cross-disciplinary teams. About GTT GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada. Job Number: 26-17724 Industry: Sales & Marketing

What you’ll do

Create and edit digital marketing content for web pages, online ads, emails, and other materials, following accessibility, SEO, editorial, and brand voice standards. Coordinate with cross-functional Agile teams and stakeholders, present content recommendations, incorporate feedback, and manage multiple initiatives.

Requirements

Requires strong digital marketing writing and editing experience, effective communication and collaboration across disciplines, and experience in a corporate environment or large institution. Financial institution experience, digital and technical knowledge, Agile experience, and familiarity with Confluence, JIRA, or Adobe Workfront are preferred.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401(k) Retirement Fund

Listed skills

• Time management · Preferred
• Teamwork · Preferred
• Organization · Preferred
• Collaboration · Preferred
• Attention to detail · Preferred
• Communication · Preferred
• Critical Thinking · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing Writing
• Writing And Editing
• Content Creation
• SEO
• Accessibility Best Practices
• Communication
• Stakeholder Presentation
• Collaboration
• Organization
• Time Management
• Attention To Detail
• Critical Thinking
• Agile Marketing
• Digital Content Design
• Teamwork

Job areas

• Marketing
• Creative & Media
• Finance & Accounting

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