Global Traffic Group Ltd.Verified Job Source

Marketing Specialist

St. Albert, AB
On-site
Posted Sep 3, 2026
1 position

$70,000–$80,000 / year

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week

Job summary

The Marketing Specialist will manage day-to-day marketing activities, including lead generation, proposal development, and event coordination. They will also oversee digital presence, content creation, and product marketing to support sales and business development goals.

Job details

Who We Are At Global Traffic Group (GTG), we’re driven by a clear purpose: creating safer roads and smarter, more connected communities. Through innovative traffic safety and enforcement technologies, we’re helping shape the infrastructure of the future built on data, guided by safety, and strengthened through partnerships. As we continue to grow, we’re looking for a skilled and motivated Marketing Specialist who brings strong writing, strategic thinking, and a proactive, solutions-focused mindset to support our growth. About the Role We are seeking a Marketing Specialist who can independently manage day-to-day marketing activities while supporting our sales, proposals, and operations teams. This is a hands-on role responsible for moving marketing projects from initial idea through to completion and supporting the full business development process, from initial outreach through to winning proposals. This is not a supervisory position. It is suited for a self-directed marketing professional who can think strategically, write clearly, prioritize the right work, and carry projects through to completion while contributing to Global Traffic Group’s go-to-market success. The successful candidate will take ownership of marketing execution across lead generation, proposals, events, content, product marketing, website management, social media, analytics, and external advertising support. What You’ll Do Lead Generation: Build and verify contact lists, maintain accurate CRM records, and develop and manage email sequences that open doors for sales. Proposals & Sales Content: Contribute to RFP responses, proposals, and presentations, improving both the writing and visual quality. Events: Coordinate conferences and trade shows, including registration, booth materials, pre-event outreach, and follow-up. Content & Product Marketing: Write website pages, articles, case studies, and social content; translate technical information clearly; and maintain product pages, specification sheets, and service tier descriptions. Digital Presence & Advertising: Attract and convert inbound traffic, manage routine website edits and analytics, and oversee the external specialist or agency responsible for digital advertising. What You Bring 3 to 6 years of marketing experience, ideally in B2B, technology, or the public sector Strong writing skills and the ability to work quickly and clearly across sales and marketing content A track record of taking projects from idea to completion, including campaigns, web pages, collateral, or event programs Strong strategic and critical-thinking skills, with the ability to assess what is working and recommend what should come next Fluency with AI tools and sound judgment about their strengths and limitations Ability to explain technical products in simple, plain language Strong organization and attention to detail, with a commitment to checking work carefully before it is released Preferred Qualifications: Experience with Claude, WordPress, Elementor, Google Analytics 4, Google Tag Manager, Pipedrive, SharePoint, or Zapier Experience marketing to municipalities or government, coordinating events, and managing an external digital advertising specialist The Ideal Candidate: You’re a self-sufficient marketing professional who takes pride in producing clear, polished work. You’re detail-oriented, strategic, and comfortable working independently while supporting broader sales and organizational goals. Independent Operator: Comfortable managing marketing responsibilities and projects from beginning to end Strategic Communicator: Able to assess what is needed and turn complex information into clear, effective content Detail-Oriented: Ensures accuracy and quality across proposals, campaigns, digital content, and marketing materials Team Contributor: Communicates effectively and supports cross-functional collaboration Reliable & Accountable: Takes ownership of marketing priorities, deadlines, and quality standards Why Join GTG? Make a tangible difference in road safety, urban efficiency, and community well-being. Join a team of purpose-driven professionals that values initiative, curiosity, and collaboration. Competitive compensation, benefits, and the chance to grow your career while shaping the future of mobility. You get your birthday off- PAID! On site Parking Work Conditions: Full-time (40 hours/week) on-site requirement Occasional travel for conferences, trade shows, or business requirements Ability to manage multiple priorities and deadlines in a fast-paced environment Conditions of Employment: Successful applicant will be required to obtain a satisfactory criminal background check. Successful applicant must be a Canadian resident or lawfully able to work in Canada. We wish to thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.

What you’ll do

Requirements

Candidates should have 3 to 6 years of marketing experience, preferably in B2B or technology sectors, with strong writing and strategic thinking skills. Proficiency in tools like WordPress, Google Analytics, and CRM systems is preferred, along with the ability to work independently in an on-site environment.