Creative Lead

Job Title: Short-Form Creative Lead (Social Media) Work Hours: Full-Time Schedule/Timezone: Pacific Time (PT) Location: Kelowna, BC, Canada (On-Site) About the Company We are a fast-growing, founder-led media and education company dedicated to helping entrepreneurs and business leaders scale through world-class content, coaching, and proven business growth strategies. Operating with a high-performance mindset, our culture emphasizes deep ownership, bold creativity, innovation, and absolute excellence. About the Role Ready to turn world-class business insights into viral, culture-defining social media content? We are looking for a strategic, high-performing content leader to take the wheel of our short-form ecosystem and scale our audience to new heights. In this senior-level role, you will work directly alongside a high-profile founder to shape the brand's social media presence across Instagram Reels, TikTok, and YouTube Shorts. This position is built for a strategic content leader who masterfully understands social media trends, audience psychology, and platform growth. Because directing live talent is a core pillar of this role, your inspiring, collaborative presence is required on-site at our Kelowna headquarters. If you thrive in an environment with high autonomy, high expectations, and massive real-world impact, this is your next big move. Responsibilities Social Media Strategy & Growth: Own and lead the short-form content strategy across Instagram Reels, TikTok, YouTube Shorts, and emerging platforms to maximize reach, engagement, shares, saves, and follower g rowth.Content Capture & Production: Plan and direct short-form content during in-person filming sessions with the founder, identifying real-time opportunities and crafting compelling hooks and storytelling struc tures.Trend Innovation: Monitor platform trends, cultural conversations, and algorithm changes to quickly capitalize on viral opportunities while maintaining brand alig nment.Analytics & Optimization: Track and analyze key metrics (watch time, retention, engagement) to continuously refine the strategy and evolve our short-form content pla ybook.Cross-Functional Collaboration: Partner closely with the Head of Long-Form Content to repurpose long-form assets and collaborate with marketing and production teams to build scalable content systems. Qualifications Experience: 5+ years of experience in social media, content strategy, digital media, or a relate d field.Proven Track Record: Demonstrated success growing social media audiences specifically through platform-native short-form content (Instagram/ TikTok).Technical & Direction Skills: Hands-on proficiency with short-form editing tools (e.g., Adobe Premiere Pro) and experience directing on-camera talent in fast-paced live envir onments.Strategic Instincts: Deep understanding of audience psychology, trend identification, hook creation, and social media analytic s tools.Execution & Communication: Ability to operate independently with minimal supervision, strong project management skills, and professional-level English commun ication.Location: Ability and willingness to work on-site full-time in Kelowna, British Columbia (or relocate to the area). Required Skills Personal experience building and growing your own social media audience or perso nal brand.Experience managing content strategies across multiple major platforms simul taneously.Background in entrepreneurship, SaaS, business education, coaching, or creator-focused i ndustries.Knowledge of paid social advertising and organic-to-paid content amplification s trategies.Experience leading content teams, freelancers, or creative contractors.

Lead the short-form content strategy across major social platforms to drive audience growth and engagement. Direct in-person filming sessions with the founder and analyze performance metrics to optimize the content playbook.

Requires over 5 years of experience in social media or content strategy with a proven track record of growing audiences on TikTok and Instagram. Must be proficient in video editing tools and able to work on-site in Kelowna, BC.

• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Short-form Content Strategy
• Social Media Growth
• Video Production
• Adobe Premiere Pro
• Content Direction
• Audience Psychology
• Trend Analysis
• Social Media Analytics
• Project Management
• Instagram Reels
• TikTok
• YouTube Shorts
• Digital Media Strategy
• Storytelling
• Paid Social Advertising
• Content Repurposing

• Creative & Media
• Marketing
• Art & Design
• Management & Leadership

Minimum experience

5+ years

Apply by

Aug 13, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level