Video Strategy Lead

Job summary

The Video Strategy Lead will partner with sales teams to drive revenue and execute media plans for major advertisers on YouTube. They are responsible for identifying strategic growth opportunities and developing go-to-market strategies to improve client support.

Job details

MINIMUM QUALIFICATIONS: * Bachelor's degree or equivalent practical experience. * 5 years of experience in digital media, sales, marketing, or product roles. * Experience working with digital organizations. * Experience identifying and recommending ways to improve product and customer strategy. PREFERRED QUALIFICATIONS: * Experience planning, buying and measuring offline and online media. * Experience with creator campaign strategy and managing digital creator campaigns to drive business impact. * Proficiency in mining data to create insights and build compelling stories/narratives. * Strong business acumen with a proven track record of both identifying how market trends will translate into business opportunities. * Skills in brand measurement, measurement and attribution, and inspiring followership. * Excellent communication skills, with the ability to develop and deliver simple, compelling messages that easily translate that into sales narratives. ABOUT THE JOB: In this role, you will directly shape how Canada's largest advertisers grow their investment on Google and YouTube through innovative creator partnerships. Your deep product expertise in YouTube creator offerings, operational excellence, and passion for building iconic brands will be critical to this role. Leveraging your natural influence and relationship-building skills, you will partner cross-functionally to drive revenue, unlock key product metrics, and pioneer next-generation video buying, creator integration, and measurement strategies. You are someone who loves to dig into the details to solve the challenges of today, while confidently placing the right bets on the winning creator strategies of tomorrow. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. Canada: $138000 - $141000 (CAD) + 40% bonus target + equity + benefits Learn more about benefits at Google [https://www.google.com/about/careers/applications/benefits/]. RESPONSIBILITIES: * Partner with sales to build and execute plans that exceed customer objectives and drive video revenue across YouTube and third-party inventory. * Identify new strategic opportunities for Google to drive incremental impact and incubate solutions in market. * Develop, leverage (global and regional), and refine go-to-market strategy with the objective to improve sales teams' approach to supporting clients with large, multi-faceted media propositions. * Lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions come to life through unique market-relevant insights. * Own a video sales goal across a key product area.

What you’ll do

The Video Strategy Lead will partner with sales teams to drive revenue and execute media plans for major advertisers on YouTube. They are responsible for identifying strategic growth opportunities and developing go-to-market strategies to improve client support.

Requirements

Candidates must have a bachelor's degree and at least 5 years of experience in digital media, sales, marketing, or product roles. Strong expertise in YouTube creator offerings and the ability to translate market insights into compelling sales narratives are required.

Benefits

• Bonus target • Equity • Health benefits

Listed skills

• Data analysis · Preferred
• Sales · Preferred
• Communication Skills · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital media
• Sales
• Marketing
• Product strategy
• YouTube creator offerings
• Brand measurement
• Measurement and attribution
• Data analysis
• Communication skills
• Business acumen
• Go-to-market strategy
• Relationship building
• Strategic planning
• Advertising solutions
• Market trends
• Product Knowledge
• Digital Media Sales
• Influencing Skills
• Go-to-Market Strategy
• Influencing Without Authority
• Product Metrics
• Planning
• Business Acumen
• Business Continuity Planning
• Investments
• Communication
• Equities
• Selling Techniques
• Innovation
• Market Trend
• Operational Excellence
• Relationship Building
• Value Propositions
• Plan Execution

Job areas

• Sales
• Marketing
• Creative & Media
• Technology
• Management & Leadership
• Strategy Lead
• Strategic Planner / Analyst
• Management and Organization Analysts
• General and Operations Managers