Regional Marketing Manager

Job Type: Permanent Contract Duration: N/A Pay Rate/Salary: CAD 110-130K/year Location: Calgary, AB Your New Company Our client is a growing residential real estate and homebuilding organization with a strong reputation for innovative design, customer experience, and community-focused development. As the company continues to expand its presence in the Calgary market, they are seeking a commercially minded marketing professional to help drive sales performance and support strategic growth initiatives. Your New Role Reporting to the Director of Marketing, the Regional Marketing Manager will be responsible for executing local marketing initiatives across the Calgary region with a strong focus on driving sales performance. Working closely with Sales leadership, you will translate corporate marketing strategy into local execution across communities, showhomes, sales centres, digital campaigns, realtor engagement programs, and community activations. You will own the Calgary marketing plan, budget, and tactical calendar, ensuring all initiatives align with inventory objectives, sales targets, and community performance goals. The role will involve supporting realtor partners through training, sales enablement materials, marketing collateral, and community-specific positioning strategies. Additionally, you will oversee local brand execution, coordinate content creation such as photography, videography, and virtual tours, and contribute to direct-to-consumer initiatives designed to enhance customer engagement and support the buyer journey. What You Need to Do Partner closely with Sales leadership to support pipeline growth and sales performance. Develop and execute local marketing plans across multiple communities. Manage external agencies and oversee creative, media, advertising, and production deliverables. Support realtor engagement initiatives through training sessions, marketing materials, and sales tools. Monitor campaign performance and optimize spend based on ROI and sales impact. Coordinate marketing activities for showhomes, community launches, and sales centres. Gather market intelligence, customer insights, and competitive information to support strategic decision-making. Contribute to customer engagement initiatives and digital adoption programs. What You'll Need to Succeed 5+ years of marketing experience, preferably within real estate, homebuilding, development, retail, automotive, hospitality, or another highly commercial industry. Proven experience supporting revenue generation and sales-focused marketing initiatives. Strong knowledge of campaign management, lead generation, and performance marketing. Experience managing marketing budgets and third-party agencies. Demonstrated ability to collaborate effectively with sales teams and business leaders. Excellent project management, communication, and stakeholder management skills. Strong analytical skills with the ability to interpret data and translate insights into action. Experience supporting partner networks, channel sales, realtor relationships, or dealer networks would be considered a strong asset. A hands-on, results-driven mindset with the ability to balance strategy and execution. What You'll Get in Return You will have the opportunity to work with a talented team of professionals in a dynamic and supportive environment. The client is offering competitive compensation, professional development opportunities, and the chance to make a significant impact on business growth and sales performance. What You Need to Do Now If you're interested in this role, click "Apply Now" to forward an up-to-date copy of your CV, or contact us directly for a confidential discussion. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career. This posting is for an existing vacancy with the organization. AI may be used to screen, assess or select applicants for the position.

The Regional Marketing Manager will execute local marketing plans and digital campaigns to drive sales performance across Calgary residential communities. This includes managing budgets, coordinating with sales leadership, and overseeing realtor engagement and community activations.

Candidates need over 5 years of marketing experience in a commercial industry, preferably real estate or homebuilding. Proven expertise in revenue generation, performance marketing, and managing third-party agencies is required.

• Competitive compensation • Professional development opportunities

• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Campaign Management
• Lead Generation
• Performance Marketing
• Budget Management
• Agency Management
• Stakeholder Management
• Project Management
• Market Intelligence
• Sales Enablement
• Digital Marketing
• Analytical Skills
• Strategic Planning

• Marketing
• Sales
• Construction
• Management & Leadership

Minimum experience

5+ years

Apply by

Sep 13, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available