Territory Sales Representative CA

Job summary

Grow branch and company revenue by developing new rental and sales accounts through cold calling, customer visits, and effective territory sales strategies. Assess customer needs, build lasting business relationships, pursue leads, meet sales targets, and maintain the territory’s client database.

Job details

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026. In Canada, Herc Rentals has a significant presence with multiple locations across the country. The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The company also focuses on safety and sustainability, ensuring that its operations comply with Canadian regulations and standards. Job Purpose We are currently looking for Territory Sales Representatives to come and join our team. The successful candidate will come from the construction industry, be a go-getter, uncovering new opportunities for the territory in which to sell while having the ability to develop and nurture business relationships with companies and individuals in their designated territory. The Sales representative’s goal is to maximize revenue for the branch and the company. What you will do... Increase sales and branch revenue Establishing new rental and sales accounts through cold calling and personal visits to potential customer sites Develop “out of the box” sales strategies/models and evaluate their effectiveness Evaluate customers’ needs and build productive long-lasting relationships Meet personal and team sales targets Research accounts and generate or follow through sales leads Attend meetings, sales events and training to keep abreast of the latest developments Maintain and expand client database within your assigned territory Requirements The ideal candidate will have a proven track record with 3 to 5 years of outside sales experience in the construction or equipment rental industry. Must have valid class 5 driver’s license. A recent driver’s abstract will be required. Skills Previous outside sales experience within the construction industry Proficient with computers. Exceptional organizations skills. Strong communication, negotiation and interpersonal skills Self-motivated and driven Bachelor’s degree with a concentration in marketing, promotions, sales or business administration. Ability to safely lift up to 50 pounds. Must be able to work indoors and outdoors when required of the job. Ability to perform repetitive tasks; stretch, turn, twist, and reach overhead; bend, crouch, squat, kneel, and stoop for extended periods of time. Ability to sit, stand, and walk for extended periods of time. Req #: 72154 Type: Replacement Pay Range: $40,000 per year + uncapped commissions + Company Truck + Benefits Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role. Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following. Keeping you healthy Medical, Dental, and Vision Coverage Life and disability insurance Healthcare spending account Smoking Cessation Program Weight Loss Program Herc Life Wellness Program Building Your Financial Future Company matched Pension Plan Employee Stock Purchase Program Registered Retirement Savings Plan Non Registered Savings Plan Tax Free Spending Account (TFSA) Life & Work Harmony Paid Vacation Time Off (Minimum 3 weeks) Paid sick days Military leave Employee Assistance Program (EAP) Adoption Assistance Reimbursement Program Tuition Reimbursement Program Mechanic Tool reimbursement of up to $500 per year Auto & Home Insurance Discounts Protecting You & Your Family Life Insurance Supplemental Life Insurance Accidental Death & Dismemberment Insurance Disability Insurance Critical Illness Insurance Accident Insurance Herc Rentals is an equal opportunity employer. Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates.

What you’ll do

Grow branch and company revenue by developing new rental and sales accounts through cold calling, customer visits, and effective territory sales strategies. Assess customer needs, build lasting business relationships, pursue leads, meet sales targets, and maintain the territory’s client database.

Requirements

Candidates should have 3 to 5 years of outside sales experience in construction or equipment rental and a valid Class 5 driver’s license with a recent driver’s abstract. The role also calls for strong communication, negotiation, organization, and computer skills; a bachelor’s degree in a relevant business field is listed, along with the ability to lift up to 50 pounds and perform physical tasks.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Coverage
• Life Insurance
• Disability Insurance
• Healthcare Spending Account
• Smoking Cessation Program
• Weight Loss Program
• Wellness Program
• Company-Matched Pension Plan
• Employee Stock Purchase Program
• Registered Retirement Savings Plan
• Non-Registered Savings Plan
• Tax-Free Savings Account
• Paid Vacation
• Paid Sick Days
• Military Leave
• Employee Assistance Program
• Adoption Assistance
• Tuition Reimbursement
• Mechanic Tool Reimbursement
• Auto and Home Insurance Discounts
• Company Truck
• Uncapped Commissions

Listed skills

• Cold Calling · Preferred
• Relationship Building · Preferred
• Negotiation · Preferred
• Communication · Preferred
• interpersonal skills · Preferred
• Organization · Preferred
• Territory Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outside Sales
• Construction Industry Sales
• Cold Calling
• Account Development
• Relationship Building
• Sales Strategy
• Revenue Growth
• Lead Generation
• Negotiation
• Communication
• Interpersonal Skills
• Computer Proficiency
• Organization
• Self-Motivation
• Customer Needs Assessment
• Territory Management

Job areas

• Sales
• Construction
• Customer Service & Support

More jobs from Herc Rentals