Quality Assurance Lead

Job summary

Lead the end-to-end testing of omni-channel customer journeys, including the validation of data flows, eligibility rules, and personalization. Responsible for defect tracking, remediation validation, and providing final QA sign-off for release readiness.

Job details

Role : QA Lead Location: 3-day(Toronto) Job type: Contract(12 Months) - High possibility of Extension Pay : CAD $55 /Hour Start date : Immediate Job Description: End-to-end test plans, scenarios, cases, execution results, and defect logs for omni-channel journeys. Validation of data flows, eligibility rules, personalization, channel delivery, and customer journey behavior. Evidence of testing and release-readiness across relevant campaign systems, channels, and dependencies. Defect tracking, remediation validation, and final QA sign-off support. QA documentation and handover materials to support repeatability and continuity. Duties of the Position Test full omni-channel journeys across data flows, eligibility rules, personalization logic, and delivery paths. Develop and execute end-to-end test scenarios based on requirements, journey design, campaign rules, and platform configuration. Validate that audience selection, suppression, exclusions, timing, personalization, content, and channel delivery behave as expected. Identify, document, prioritize, and retest defects across systems and handoffs. Work with journey builders, developers, technical leads, business analysts, content designers, copywriters, andstakeholders to resolve issues. Support release readiness by documenting results, risks, open issues, and sign-off status. Contribute to QA standards, checklists, and knowledge transfer materials. Skills and Experience Required Experience testing end-to-end digital, CRM, marketing automation, or omni-channel customer journeys. Strong understanding of QA methods, test case design, defect management, regression testing, and release readiness. Ability to validate data flows, eligibility logic, personalization, sequencing, channel behavior, and campaign delivery. Familiarity with SFMC, Data Cloud, AEP, AJO, AEM, Braze, Tableau, Power BI, Databricks, or similar campaign/data platforms is preferred based on the platforms named in the role and program context. Strong analytical thinking, attention to detail, and ability to work across business and technical teams. Ability to work on-shore, because the file states this role is on-shore only and does not have a near-shore rate published. Ability to support high first-pass accuracy and quality expectations that are tracked at the individual resource level.

What you’ll do

Lead the end-to-end testing of omni-channel customer journeys, including the validation of data flows, eligibility rules, and personalization. Responsible for defect tracking, remediation validation, and providing final QA sign-off for release readiness.

Requirements

Requires extensive experience in testing digital CRM and marketing automation journeys with a strong grasp of QA methodologies. Proficiency with platforms like SFMC, Braze, or Adobe Experience Platform is preferred.

Listed skills

• Power BI · Preferred
• Tableau · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• End-to-end Testing
• Omni-channel Journey Testing
• Defect Management
• Regression Testing
• Test Case Design
• CRM Testing
• Marketing Automation
• Data Flow Validation
• SFMC
• Data Cloud
• AEP
• AJO
• AEM
• Braze
• Tableau
• Power BI

Job areas

• Software
• Technology
• Data & Analytics
• Marketing
• Consulting