Marketing & Growth Lead

We’re looking for a Marketing & Growth Lead to join a fast-growing personal brand and digital education business with an audience of 2M+ followers and an established paid membership and education platform. This is a hands-on growth role with paid media at the core. You’ll own Meta advertising from strategy and execution through testing, optimization, and scaling while also taking ownership of the broader funnel and revenue strategy. What You’ll Do Own and manage paid acquisition, primarily across Meta Build, test, optimize, and scale campaigns Own CAC, ROAS, payback, and acquisition performance Analyze the full funnel and identify opportunities to improve conversion Optimize landing pages, checkout, upsells, email, and membership conversion Lead weekly growth and performance reporting Partner with email, content, copy, and technology teams Help grow both the customer base and paid membership Bring paid media fully in-house and build a scalable growth engine What We’re Looking For Strong, hands-on Meta media buying experience Proven experience managing and scaling meaningful ad budgets Experience driving sales/revenue, not just leads Strong understanding of funnels and CRO Comfortable working with CAC, LTV, ROAS, conversion rates, and other growth metrics Strategic thinker who is also highly execution-oriented Experience leading or coordinating a small marketing team Entrepreneurial, analytical, and comfortable owning results Bonus: Experience with memberships, creator/personal brands, community businesses, Skool, ActiveCampaign, SamCart, GoHighLevel, or ManyChat. Why This Opportunity? You’ll be joining a brand with an established audience, strong organic reach, and significant existing demand. Instead of building awareness from scratch, you’ll have the opportunity to take an already successful brand and scale its paid acquisition, funnel performance, and revenue.This is a great opportunity for someone who wants to move beyond simply managing ad accounts and own the broader growth picture.

The role involves owning and scaling paid acquisition primarily through Meta ads to drive revenue and membership growth. You will manage the full funnel, optimize conversion points, and lead performance reporting to build a scalable growth engine.

Candidates must have strong hands-on experience in Meta media buying and a proven track record of scaling ad budgets for revenue. A strategic yet execution-oriented mindset with a deep understanding of growth metrics like CAC and LTV is required.

• Performance ReportingPreferred

Identified from the job description. Confirm important requirements above.

• Meta Ads
• Media Buying
• Conversion Rate Optimization
• Funnel Strategy
• Paid Acquisition
• Performance Reporting
• CAC/LTV Analysis
• ROAS Optimization
• Landing Page Optimization
• Growth Marketing
• Revenue Strategy
• Team Coordination

• Marketing
• Management & Leadership
• Creative & Media
• Education
• Data & Analytics

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available