Director of Sales Marketing

Job summary

The Director will unify and lead the sales and marketing functions to drive pipeline generation and revenue growth. Key duties include professionalizing forecasting, managing the marketing budget, and coaching a high-performance global revenue team.

Job details

ABOUT THIS OPPORTUNITY Humans of HR has been engaged on a confidential basis to lead the search for a Director of Sales & Marketing on behalf of a well-established, profitable B2B SaaS company. Because this search is confidential, the company's name and identifying details are shared only with candidates who advance to the interview stage and sign a non-disclosure agreement. What follows is an accurate description of the opportunity, the mandate, and the ideal candidate. ABOUT THE COMPANY Our client is a mature, profitable software company with a long, established operating history and a loyal customer base for its product, serving sales and client-facing teams across several international markets. The business is privately owned, financially healthy, and backed by ownership that is actively investing in modernizing the company's go-to-market approach. It is a lean, close-knit organization where a senior leader can have outsized, visible impact — without the bureaucracy of a larger enterprise. THE ROLE This is an execution-focused leadership mandate. The company already has a clear sense of its market position and growth priorities; what it needs now is an experienced, hands-on operator who can take ownership of the sales and marketing engine, bring discipline and accountability to the existing go-to-market motion, and consistently deliver results. This role suits someone who thrives on running the play well — building pipeline, closing revenue, and aligning a marketing function around it — rather than someone looking to design strategy from a blank page. The Director of Sales & Marketing will unify what have historically been separate sales and marketing functions under a single accountable leader, reporting directly to a Snr Leader, with a mandate to professionalize forecasting, tighten the handoff between demand generation and sales execution, and build a high-performance revenue team. WHAT YOU'LL DO Sales Leadership Own the sales function end-to-end: pipeline generation, forecasting, deal execution, and quota attainment across a global customer base. Coach, manage, and where needed rebuild the sales team, instilling a culture of accountability, process discipline, and consistent quota performance. Implement and enforce a repeatable, data-driven sales methodology, including CRM hygiene, pipeline reviews, and accurate forecasting. Manage key and strategic accounts personally where it matters most to revenue outcomes. Marketing Leadership Direct the marketing function — demand generation, events, content, and brand — ensuring it is tightly aligned to sales pipeline needs rather than operating independently. Set and manage the marketing budget, prioritizing initiatives with clear, measurable return on pipeline and revenue. Oversee a marketing dashboard and reporting cadence that gives leadership real visibility into funnel performance. Cross-Functional & Leadership Report directly to the CFO on revenue performance, forecast accuracy, and go-to-market health. Coordinate with the broader organization's corporate marketing and communications resources where relevant. Build a high-performance, accountable culture across both functions, with clear metrics and regular performance management. WHAT SUCCESS LOOKS LIKE IN YEAR ONE Sales forecasting is accurate, disciplined, and trusted by finance leadership. Marketing spend is clearly tied to pipeline contribution, with underperforming initiatives reallocated or cut. The sales and marketing teams operate as one aligned revenue function rather than two separate departments. Revenue targets are met or exceeded, with a healthy, well-qualified pipeline sustaining future quarters. WHAT WE'RE LOOKING FOR 10–15+ years of progressive sales leadership experience within B2B SaaS, selling to SMB and mid-market customers. A track record of leading both sales and marketing, or sales leadership with strong, hands-on fluency in demand generation and marketing operations. Demonstrated success managing and improving an existing revenue engine — rather than only start-up or greenfield go-to-market building. Strong operational and financial discipline: comfort owning a P&L-adjacent budget, forecasting rigorously, and reporting to finance leadership. A working style best described as a “farmer” rather than a “hunter” of strategy: someone who takes a good plan and executes it relentlessly, rather than someone who needs to reinvent the model. Comfortable managing a small, internationally distributed team and collaborating across time zones. COMPENSATION & LOCATION Base salary in the range of $160,000–$190,000 CAD, commensurate with experience, plus a competitive performance-based incentive plan tied to revenue results. The role is based in Vancouver in the office; further location and in-office expectations are shared directly with shortlisted candidates. THE PROCESS This search is being conducted by Humans of HR on a confidential, retained basis. Interested and qualified candidates will be asked to sign a non-disclosure agreement before receiving the company's name and further details. All inquiries and applications are handled in strict confidence.

What you’ll do

The Director will unify and lead the sales and marketing functions to drive pipeline generation and revenue growth. Key duties include professionalizing forecasting, managing the marketing budget, and coaching a high-performance global revenue team.

Requirements

Candidates need 10-15+ years of progressive B2B SaaS sales leadership experience with a strong track record in demand generation. The role requires operational discipline and the ability to execute an existing go-to-market strategy rather than designing one from scratch.

Benefits

• Performance-based incentive plan

Listed skills

• Budget · Preferred
• Organization · Preferred
• Leadership · Preferred
• Client · Preferred
• Execution · Preferred
• Sales · Preferred
• Pipeline · Preferred
• Reporting · Preferred
• Coaching · Preferred
• discipline · Preferred
• Customer · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Leadership
• Demand Generation
• B2B SaaS
• Revenue Forecasting
• CRM Hygiene
• Pipeline Management
• Marketing Operations
• P&L Management
• Strategic Account Management
• Performance Management
• Go-To-Market Execution
• Budget Management

Job areas

• Sales
• Marketing
• Management & Leadership
• Software
• Technology