ilyes guerich

E-commerce marketing specialist with over 5 years of experience leading and developing digital sales, and executing targeted marketing campaigns. Currently working at the leading and largest home furniture company in Algeria within the home furnishings sector. I hold an academic background in mechanical engineering, which strengthens my ability in methodical data analysis and opportunity discovery, enabling me to achieve measurable marketing results with high investment returns.

1. E-commerce Marketing & Trade Manager

   Home Furniture Retail Company (Leading company in Algeria)

   Jan 2021 to Present

   • Managing and developing e-commerce operations and digital strategies to strengthen market presence. • Planning and executing paid advertising campaigns across various platforms to increase return on ad spend (ROAS). • Analyzing the sales funnel and improving conversion rate experience to increase sales. • Coordinating between sales and marketing management to ensure offers and pricing align with local market conditions.

2. E-commerce & Marketing Campaigns Specialist

   E-commerce Projects and Performance Marketing

   Jan 2019 to Jan 2021

   • Establishing and managing online stores, and setting up the infrastructure needed to process and fulfill orders. • Managing advertising budgets and tracking key performance indicators (KPIs) to ensure defined goals are met. • Providing marketing consultations focused on analyzing consumer behavior and precisely identifying target audiences.

1. Institution not stated

   Bachelor's Degree in Mechanical Engineering, Mechanical Engineering

   This engineering background provides a rigorous methodology for problem-solving, analytical thinking, and data management, applied to scaling e-commerce projects.

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