Steel Sales Representative

Job summary

Drive the sale of structural steel pipe inventory by targeting foundation contractors, energy companies, and fabricators across Western Canada. Re-establish brand presence through a mix of legacy account management and new business development using a consultative approach.

Job details

Title: Sales Rep - Steel JD / Description Our client is a leading steel pipe distributor backed by a major global parent organization. They are seeking an entrepreneurial, results-driven Sales Representative to re-establish and expand the company's market presence across Western Canada (primarily Alberta and Saskatchewan). In this role, you will be responsible for actively selling existing on-the-ground inventory (over 20,000 tons) by targeting foundation contractors, energy/drilling companies, and fabricators. Rather than simply taking order requests, you will leverage your industry knowledge to offer creative, cost-effective structural steel alternatives to site superintendents, estimators, and procurement managers. Responsibilities Drive Inventory Sales: Actively sell down on-the-ground Western Canadian inventory (approx. 20,000 tons) of structural steel pipe and reclassified casing rejects. Market Reclaiming & Account Growth: Manage a target customer mix of roughly 70% existing/legacy accounts and 30% net-new business, re-establishing brand presence across AB and SK. Consultative & Entrepreneurial Selling: Evaluate client specifications and proactively offer technical alternatives (matching tensile, yield, and weight per foot at competitive pricing). Target Key Industry Verticals: Build trust and establish long-term relationships with foundation/piling contractors, energy sector operations (rat hole pipe applications), bridge/tunneling fabricators, and sign pole manufacturers. Product & Market Strategy: Provide market feedback on product gaps, demand for unrepresented steel grades, and potential overseas/domestic steel packages to support business expansion. Operational Collaboration: Spend time at the Millet yard walking the grounds with yard staff to visually track inventory, assess product grades, and ensure accurate order fulfillments. System & Sales Management: Accurately calculate footage, weights, tonnage, and markup margins while managing quotes and customer data within the company ERP system. Required Skills and Experience Steel Industry Experience: Minimum 5+ years of direct sales experience in steel, structural steel pipe, or steel product distribution. Technical Aptitude: Ability to read, interpret, and convert simple product specifications (e.g., outer diameter, wall thickness, pipe grades, weight per foot, tensiles, and yield strengths). Math & Estimating Proficiency: Strong ability to calculate linear footage, tonnage/weight, and markup margins quickly and accurately. Entrepreneurial Mindset: Proven success in consultative selling—moving beyond fixed stock lists to propose alternative grades/specs that save clients money while maximizing margins. Valid Driver’s License: Required for site visits, client meetings, and yard walkthroughs. Nice to Have Skills and Experience Western Canadian Network: Pre-existing contacts among regional Western Canadian foundation contractors, piling companies, heavy civil contractors, and energy operators. ERP Systems Knowledge: Hands-on experience with Microsoft Business Central (Microsoft 365) or similar inventory/CRM management systems. Background in Related Sectors: Exposure to structural steel, piling/foundation work, heavy civil construction, or industrial supplies. Copy and paste disclaimer for Ontario/Canada Job Posts. Pay Transparency: The expected Annual Salary for this position falls between $__ to $____/year + 3% Sales Commission (uncapped) Vacancy Status: This Posting is for a current vacant role, and the successful candidate will be hired into an existing open position. Artificial intelligence tools are used to assist in screening and assessing applicants for this position.

What you’ll do

Drive the sale of structural steel pipe inventory by targeting foundation contractors, energy companies, and fabricators across Western Canada. Re-establish brand presence through a mix of legacy account management and new business development using a consultative approach.

Requirements

Requires a minimum of 5 years of direct sales experience in the steel industry and the ability to interpret technical product specifications. Candidates must possess strong math skills for estimating tonnage and margins, along with a valid driver's license.

Benefits

• Sales Commission

Listed skills

• ERP systems · Preferred
• Account Management · Preferred
• Consultative Selling · Preferred
• Inventory management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Steel Sales
• Consultative Selling
• Technical Specification Analysis
• Inventory Management
• Account Management
• Market Strategy
• Mathematical Estimating
• ERP Systems
• Customer Relationship Management
• Structural Steel Knowledge

Job areas

• Sales
• Manufacturing
• Construction
• Energy
• Trades