Head of Marketing

Calgary, AB
On-site
Posted Jun 26, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week

Job summary

The Head of Marketing will develop and execute the overall go-to-market strategy to drive net-new lead generation and pipeline creation. They are responsible for building a scalable marketing engine, strengthening brand positioning, and optimizing customer acquisition metrics.

Job details

Inspired HR is partnering with a fast-growing, founder-led B2B SaaS company to recruit a Head of Marketing. This is an opportunity to join a company that has been doubling year over year for the past seven years and is on a mission to become the leading voice in a highly underserved industry. With thousands of customers, a growing international presence, and a community of over 10,000 industry professionals, the company has built a strong foundation and is now looking for a marketing leader who can help accelerate its next stage of growth. This isn't a role for someone who only manages brand or oversees campaigns. We're looking for a builder, someone who can create demand, shape market positioning, and build a scalable marketing engine that consistently gets in front of the right customers. The Opportunity As Head of Marketing, you will own how the company shows up in the market and how pipeline is created. You'll be responsible for developing and executing the marketing strategy, strengthening brand presence, creating trust signals, and ensuring the company is speaking the language of its customers. The business has achieved strong product-market fit and is poised for significant growth. The challenge now is creating a more intentional, scalable marketing function that can continue to drive revenue, customer acquisition, and market share. What You'll Be Responsible For Developing and executing the overall marketing and go-to-market strategy Driving net-new lead generation and pipeline creation Building and strengthening brand positioning and messaging Creating demand generation programs that generate qualified leads at scale Leveraging partnerships, events, referrals, and digital channels to increase market presence Improving customer acquisition and revenue retention metrics Developing event marketing initiatives and community engagement strategies Using data and customer insights to continuously optimize marketing performance Building systems and processes that support sustainable, predictable growth What Success Looks Like After 12 months, you'll have: Increased lead generation and revenue performance Improved net revenue retention Established a strong, consistent brand identity Built scalable demand generation programs Enhanced market positioning and industry visibility Created a marketing function that operates strategically and executes effectively Who We're Looking For You likely bring: 5–10+ years of B2B SaaS marketing experience Proven success owning revenue, pipeline, bookings, or ARR targets Strong demand generation and product marketing experience Experience operating in high-volume, short sales-cycle environments The ability to determine strategy and execute against it Strong writing, communication, and brand development capabilities A systems mindset and comfort building from ambiguity Experience in vertical SaaS, SMB software, field-service technology, or industries serving contractors, trades, or construction businesses would be highly valued. The Type of Leader Who Thrives Here This role is ideal for someone who is: Independent and self-driven Strategic but highly execution-focused Comfortable rolling up their sleeves and building Curious, creative, and commercially minded Able to move quickly without sacrificing quality Collaborative and team-oriented Excited by the opportunity to help shape the future of an industry Why Join? This company has built an exceptional culture where people genuinely enjoy coming to work. Several of the first employees hired are still with the organization today, a testament to the environment, leadership, and sense of purpose people find here. You'll join a high-performing, close-knit team that values ownership, trust, and innovation, while operating in a relaxed, down-to-earth environment where collaboration and laughter are part of everyday life. If you're energized by the opportunity to build something meaningful, influence growth, and help establish a company as the dominant voice in its industry, we'd love to hear from you. To apply confidentially, please submit your resume to Inspired HR for consideration. Requirements null

What you’ll do

Requirements

Candidates should have 5-10+ years of B2B SaaS marketing experience with a proven track record of owning revenue and ARR targets. Experience in vertical SaaS or industries serving contractors and construction businesses is highly valued.