FIELD SALES REPRESENTATIVE – FOOD & CPG/FMCG | SOUTHWESTERN ONTARIO - (LONDON BASED)

Toronto, ON
On-site
Posted Oct 18, 2026
1 position

$75,000 / year

Opens LinkedIn

Employment type: Full-time
Experience level: Mid-level · 2+ years
Apply by: Apr 14, 2027
Posting language: English
Working hours: 40 hours per week
Seniority: Entry level
Application method: Direct apply is available

Job summary

Develop new business and grow existing customer accounts across Southwestern Ontario by prospecting, presenting products, increasing distribution, and meeting sales targets. Maintain customer relationships and CRM records, monitor market activity, and coordinate orders, delivery issues, and payment follow-up with internal teams.

Job details

FIELD SALES REPRESENTATIVE – FOOD & CPG/FMCG | SOUTHWESTERN ONTARIO London, Ontario (Preferred Base) | Full-time, Permanent | Field-based ITN Food Corporation is seeking an experienced field sales professional to grow our business across Southwestern Ontario, covering major markets from Windsor through London to the Kitchener–Waterloo Region. The position will preferably be based in London, Ontario, with responsibility for developing and managing customers throughout the assigned territory. This role is for someone with prior experience selling food, grocery, CPG/FMCG, beverage or closely related consumer products. You will spend most of your time in the market: opening new accounts, developing existing customers, increasing distribution, introducing products and strengthening ITN’s presence with retailers and distributors. English proficiency is required. Hindi, Urdu, Punjabi, is a strong asset. ABOUT ITN FOOD CORPORATION For more than 30 years, ITN Food Corporation has manufactured, imported and distributed grocery products across Canada and North America. Our portfolio includes spices, lentils, chutneys, condiments and other food products sold through supermarkets, independent grocers, multicultural retailers, distributors and other food channels. THE ROLE You will own an assigned territory across Southwestern Ontario and be responsible for new-business development and growth of existing accounts. The position combines field selling, account management, merchandising, market intelligence and coordination with internal teams from order placement through delivery and payment. Your primary focus is commercial growth: developing customers, increasing sales and expanding distribution. Territory Coverage: The assigned territory will cover major cities, communities and surrounding commercial markets across Southwestern Ontario, including: Windsor–Essex: Windsor, Leamington, Kingsville, Tecumseh, LaSalle, Amherstburg and surrounding areas. Chatham–Kent: Chatham, Wallaceburg and surrounding communities. Sarnia–Lambton: Sarnia and surrounding markets. London–Middlesex: London, Strathroy and surrounding communities. Elgin and Oxford Counties: St. Thomas, Woodstock, Ingersoll, Tillsonburg and surrounding areas. Perth County: Stratford, St. Marys and nearby communities. Waterloo Region: Kitchener, Waterloo, Cambridge and surrounding markets. Other assigned markets: Guelph, Brantford, Simcoe and other nearby communities, as business needs require. The successful candidate must be comfortable travelling regularly throughout the assigned territory, with London serving as the preferred home base. KEY RESPONSIBILITIES Prospect actively across Southwestern Ontario and assigned markets through store visits, referrals, networking and direct outreach. Identify and approach supermarkets, grocery stores, convenience stores, independent and multicultural retailers, distributors and other relevant customers. Present ITN products and brands, introduce new items and convert qualified prospects into active accounts. Build and maintain a strong pipeline and follow up consistently until opportunities are closed. Manage and grow existing accounts by increasing order frequency, product assortment, account value and distribution. Build strong relationships with store owners, buyers, managers and other decision-makers. Identify opportunities for new listings, promotions, additional shelf presence and stronger in-store visibility. Work toward assigned revenue, volume, new-account and territory-development targets. Monitor competitor products, pricing, promotions and customer trends and share market intelligence with management. Maintain accurate CRM records, opportunities, customer follow-ups and territory activity. Coordinate orders with customer service, warehouse and logistics and follow up on shortages, delayed deliveries, returns or other customer issues. Support finance when required with billing discrepancies, overdue balances or payment follow-up. Represent ITN professionally at customer meetings, product demonstrations, trade shows and industry activities. WHAT WE ARE LOOKING FOR Required: Prior B2B field sales, outside sales or territory sales experience in food, grocery, CPG/FMCG, beverage, food distribution or a closely related consumer-products sector. Demonstrated experience prospecting, opening new accounts and growing an assigned territory. Experience selling to retailers, grocery stores, distributors, buyers, store owners or similar commercial customers. Proven ability to build relationships, negotiate opportunities, follow up consistently and achieve sales targets. Strong communication, presentation, negotiation, organization and time-management skills. Ability to work independently and manage a geographically extensive field territory. Proficiency in English. Valid driver’s licence, reliable vehicle and willingness to travel regularly throughout Southwestern Ontario. Legal authorization to work in Canada. Strong assets: Hindi/Urdu or Punjabi, and English language skills. Existing relationships in grocery, independent retail, multicultural retail or food distribution across Southwestern Ontario. Experience with imported foods, international brands or specialty grocery products. Familiarity with major grocery and retail markets across London, Windsor, Kitchener–Waterloo and surrounding regions. Salesforce, Zoho or similar CRM experience. COMPENSATION & DETAILS Total compensation up to $75,000, consisting of base salary plus commission. Paid time off and employee discounts. Approved mileage and business travel expenses reimbursed according to company policy. Full-time, permanent position. Field-based position, preferably based in London, Ontario. Territory coverage across Southwestern Ontario, from Windsor through London to Kitchener–Waterloo and surrounding assigned markets. Regular regional travel and occasional trade shows or events. Expected start date: as soon as possible. HOW TO APPLY If you have relevant food, grocery, CPG or FMCG sales experience and a track record of developing customers and territory sales, apply through LinkedIn or email your resume to hr@itnfoodcorp.com.

What you’ll do

Requirements

Candidates need prior B2B field, outside, or territory sales experience in food, grocery, CPG/FMCG, beverage, food distribution, or a related consumer-products sector, with a record of opening accounts and growing a territory. Strong communication and negotiation skills, English proficiency, a valid driver’s licence, a reliable vehicle, regular travel availability, and legal authorization to work in Canada are required.