Sales Lead, Rentals & Used Equipment- Sales Operations

Job summary

The Sales Lead supports and optimizes the full sales cycle for rentals and used equipment, including pricing, quoting, and CRM management. They act as a cross-functional liaison to ensure efficient sales processes from quotation through delivery and commission processing.

Job details

SALES LEAD, RENTALS & USED EQUIPMENT- SALES OPERATIONS Barrie, Ontario About the Role The Sales Lead, Rentals & Used Equipment – Sales Operations supports and optimizes the full sales cycle for Rental and Used Equipment. The role focuses on pricing, quoting, forecasting, CRM management, reporting, and sales process coordination, while partnering with Sales Managers, Dealer Partners, Service, Logistics, and external stakeholders. Acting as a key cross-functional liaison, this position helps ensure a smooth and efficient sales process from quotation through delivery and commission processing, supporting the efficient execution of sales activities and achieving sales and profitability goals. What You’ll Do Sales Operations & Process Management * Support and optimize the end-to-end sales process for Rentals & Used Equipment. * Develop, maintain, and improve sales workflows, procedures, and operational best practices. * Ensure sales opportunities, customer information, and supporting documentation are accurately maintained within the CRM system. * Monitor sales processes and recommend improvements to enhance efficiency, accuracy, and customer responsiveness. Pricing, Quoting & Commercial Support * Prepare and manage quotations for Regional Sales Managers, Dealer Partners, and Factory Direct sales representatives. * Maintain pricing tools, costing models, quote templates, and sales support materials. * Support pricing decisions and discount approvals in accordance with company guidelines. * Assist with large bids, tenders, and strategic sales opportunities. FORECASTING, REPORTING & ANALYTICS * Support sales forecasting activities and annual sales planning processes. * Analyze sales activity, pipeline data, inventory trends, and business performance metrics. * Prepare reports, dashboards, and presentations for management and leadership teams. * Provide insights and recommendations to support business decisions and sales growth initiatives. CUSTOMER & CROSS-FUNCTIONAL COORDINATION * Act as a liaison between Sales, Service, Logistics, Finance, and Operations to ensure seamless customer experience. * Coordinate equipment availability, freight requirements, and delivery activities. * Support warranty registration and transfer activities. * Work closely with internal stakeholders to resolve customer and operational issues. RENTALS & USED EQUIPMENT PORTFOLIO SUPPORT * Partner with the Used Equipment Coordinator to maintain Used Equipment and Rental inventory listings on company platforms. * Support inventory promotion initiatives and sales campaigns. * Assist in monitoring inventory movement and utilization metrics. SALES EFFECTIVENESS SUPPORT * Support Regional Sales Managers with opportunity management, customer follow-up, and sales planning activities. * Promote CRM utilization and sales process discipline. * Assist with commission calculations and administration. * Participate in sales meetings and continuous improvement initiatives. Total Rewards * Competitive annual salary of $62,500 -$75,000. Individual compensation will be based on experience, education, and qualifications. * Annual Bonus Opportunity * Annual Performance Review with Increase Opportunity * Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage * Vacation & Paid Personal days * Employer Matching Retirement Savings Plan Position Details * Location: Barrie, Ontario * Status: Full-time, Permanent * Position Type: Salaried position * Schedule - Monday-Friday - occasional extended hours may be required to meet operational needs. * Vacancy Type: Existing Vacancy * Travel: Approximately 0%-2% (within Canada & US) What You Bring * 3- 5 years’ progressive experience in sales operation, inside sales, equipment sales support or a related field * Demonstrated experience supporting sales processes, pricing, quoting, forecasting, and customer relationship management. * Experience working in heavy equipment, construction equipment, industrial equipment, rental, or related industries is considered an asset * Strong commercial and operational business acumen. * Strong proficiency with CRM systems, Microsoft Excel, and reporting tools. * Ability to prioritize multiple projects and stakeholders in a fast-paced environment. * Strong analytical and problem-solving capabilities. * Proven ability to influence outcomes through collaboration and relationship management. * Exceptional attention to detail and organizational skills. * Ability to maintain confidentiality when handling customer, employee, pricing, commission, and business information. Additional Requirements: * Business Diploma or Certificate preferred * Valid Class G driver’s license and a driving record that is satisfactory to the Company, as a requirement of the position * Successful completion of any job-related background checks, reference checks, and verification processes required for the position, in accordance with applicable laws. WORK ENVIRONMENT * Office environment WHO WE ARE Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems. We are a proud subsidiary of Federal Signal Corporation. Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition Apply Today If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application and are committed to employment equity and encouraging applications from all qualified candidates, however only those who are being considered for the position will be contacted. Accommodation is available upon request throughout the recruitment and selection process in accordance with applicable human rights and accessibility legislation.

What you’ll do

The Sales Lead supports and optimizes the full sales cycle for rentals and used equipment, including pricing, quoting, and CRM management. They act as a cross-functional liaison to ensure efficient sales processes from quotation through delivery and commission processing.

Requirements

Candidates should have 3-5 years of progressive experience in sales operations or a related field, preferably within the heavy or industrial equipment industry. Proficiency in CRM systems and Microsoft Excel is required, along with strong analytical and organizational capabilities.

Benefits

• Annual bonus opportunity
• Annual performance review
• Health insurance
• Dental insurance
• Life insurance
• Disability insurance
• Travel coverage
• Vacation
• Paid personal days
• Employer matching retirement savings plan

Listed skills

• Problem solving · Preferred
• CRM Management · Preferred
• Attention to detail · Preferred
• Data analysis · Preferred
• Microsoft Excel · Preferred
• Communication · Preferred
• Reporting · Preferred
• Inventory management · Preferred
• Process Improvement · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales operations
• Pricing
• Quoting
• Forecasting
• CRM management
• Data analysis
• Reporting
• Inventory management
• Process improvement
• Commercial acumen
• Microsoft Excel
• Communication
• Problem-solving
• Relationship management
• Attention to detail
• Organizational skills
• Report Writing
• Inside Sales
• Employment Equity
• Industrial Equipment
• Sales Forecasting
• Sales Analysis
• Business Metrics
• Sales Support
• Influencing Skills
• Management Reporting
• Relationship Management
• Inventory Monitoring
• Good Driving Record
• Cross-Functional Coordination
• Workflow Management
• Organizational Skills
• Business Decisions
• Valid Driver's License
• Customer Relationship Management
• Business Acumen
• Dashboard
• Management
• Customer Service
• Confidentiality
• Heavy Equipment
• Continuous Improvement Process
• Finance
• Sales
• Leadership
• Innovation
• Problem Solving
• Operations
• Performance Review
• Presentations

Job areas

• Sales
• Logistics
• Construction
• Manufacturing
• Administrative
• Lead Equipment Operator
• Sales Lead
• Commercial Sales Representatives
• Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

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