Fractional Marketing Lead

Canada, United States
Remote
Posted Oct 9, 2026
1 position

US$4,000–US$7,000 / month

Opens an external site

Employment type: Contract, Full-time
Experience level: Senior · 5+ years
Minimum education: Bachelor’s degree
Posting language: English
Working hours: 20 hours per week

Job summary

The Fractional Marketing Lead will build and manage the marketing function, defining growth objectives and allocating resources in collaboration with the General Manager. They will own product launches, SEO and AI-driven search visibility, and lifecycle marketing campaigns to drive user acquisition and retention.

Job details

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Fractional Marketing Lead based in Canada. We are looking for a strategic and hands-on Fractional Marketing Lead to drive growth for an established SaaS product serving individual traders and proprietary trading firms. In this contract-based role, you will build and lead the marketing function while working closely with the General Manager to shape strategy, prioritize investments, and deliver measurable results. You will take ownership of product launches, SEO and AI-driven search visibility, customer acquisition, and lifecycle marketing. This opportunity is ideal for an entrepreneurial marketer who thrives on autonomy, combines strategic thinking with execution, and enjoys turning data into actionable growth initiatives. You will help strengthen existing marketing channels, develop new partnerships, and convert more users into loyal, paying customers. The role offers approximately 20 hours per week, with the flexibility to make a meaningful impact in a growing digital business. \n Accountabilities Marketing Strategy and Leadership: Build and lead the marketing function, establish priorities, and collaborate with the General Manager to define growth objectives and allocate resources effectively. Product Launches: Own the planning and execution of new product launches, coordinating marketing activities to maximize visibility, engagement, and adoption. SEO and AI Search Visibility: Develop and implement search engine optimization (SEO) and answer engine optimization (AEO) strategies to improve discoverability across traditional search engines and AI-powered answer platforms. Performance Measurement: Monitor trial sign-ups, paid conversions, and performance across subscription plans to identify opportunities and guide marketing investments. Channel Development: Build and manage owned and earned marketing channels, including partnerships with trading educators, proprietary trading firms, and brokers. Lifecycle Marketing: Design and execute campaigns that nurture new sign-ups, improve conversion rates, increase customer retention, and encourage long-term engagement. Marketing Audit and Planning: Assess existing marketing activities during the first 90 days, establish a prioritized channel strategy, evaluate current AI search visibility, and prepare the next product launch. Continuous Optimization: Test and refine marketing initiatives using performance data, customer behavior, and measurable business outcomes. Requirements: At least 5 years of marketing experience in a growth marketing or performance marketing environment. At least 2 years of experience owning growth initiatives for a SaaS or subscription-based product. A degree in Marketing or a related field. Demonstrated ability to develop marketing strategy while independently executing campaigns and operational tasks. Strong analytical skills, with the ability to interpret performance data and use insights to guide decisions and budget allocation. Experience with customer acquisition, conversion optimization, and measurable growth initiatives. Familiarity with SEO and an interest in improving brand visibility across AI-powered search and answer platforms. Experience developing marketing channels, managing partnerships, and building lifecycle campaigns is highly valuable. An entrepreneurial mindset, strong ownership, and the ability to work autonomously in a growing business environment. Excellent communication, collaboration, and prioritization skills, with the ability to work closely with leadership. Availability to work approximately 20 hours per week under a fractional contract arrangement. Candidates must be based in Canada or the United States within the Pacific, Mountain, Central, or Eastern time zones. Benefits: Competitive monthly retainer: USD $4,000–$7,000, depending on experience and location. Fractional flexibility: Approximately 20 hours per week, offering flexibility to balance multiple professional commitments. Leadership ownership: Direct involvement in shaping marketing strategy, setting priorities, and influencing business growth. Strategic autonomy: The opportunity to make decisions, test ideas, and take initiatives from planning through execution. Measurable impact: A clear opportunity to influence customer acquisition, paid conversions, retention, and product growth. Growth-stage environment: Join a new leadership team and help build the next phase of a SaaS product's development. AI-driven innovation: Explore opportunities to strengthen marketing performance through AI-powered search visibility and emerging technologies. Remote-friendly arrangement: Work from an eligible location in Canada or the United States within the specified time zones. \n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

What you’ll do

Requirements

Candidates must have at least 5 years of experience in growth or performance marketing, including 2 years specifically within a SaaS or subscription-based environment. A degree in Marketing or a related field is required, along with the ability to work autonomously and manage marketing strategy independently.