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Company Description About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. You will be joining a well recognised agency with credentials: Great Places to Work certified three years in a row Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work 2022 Media Agency of the Year 2023 Media Agency of the Year finalist What we Offer: Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Wellness & Tech benefits to support what’s most important to you Birthday leave Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network Overview The ideal candidate is a cultural anthropologist at heart. They draw from multiple communications disciplines with equal parts planner, strategist, cultural observer, and activation architect. You are a critical thinker, that will sit at the intersection of innovative ideas, creative considerations, consumer insights, media platforms, and real-time cultural shifts. You’ll lead the orchestration of brand architectures for one of our biggest clients, influencing integrated touchpoints across the full consumer journey, while embedding cultural intelligence into every stage of planning that follows. The world moves fast and so do we. We deal in ambiguity, translate complex challenges and drive the narrative. Your job is to create clear, actionable direction for brands so they can show up where their audiences are, with both cultural credibility and commercial effectiveness. We are considering this role as a natural evolution to the media strategist. There is an opportunity within this role to help shape its future, beyond the needs that exist today for our clients. We want someone to strengthen a team of leading strategists for the future, towards authentic brand integration into Canadian culture. Responsibilities Lead holistic connections planning for major brands, translating marketing objectives into fully integrated, brand strategies and consumer-first media experiences. Leverage audience, insights and social listening tools, platform and first-party data to identify meaningful and emerging audience behaviors. Define jobs to done, communications tasks and map channel roles across paid, earned, owned and shared media. Lead inter-agency collaborations, creative briefings, workshops, brainstorms, and client presentations. Serve as a trusted advisor to clients and internal planning teams, providing thought leadership on both media strategy and cultural participation, including developing and writing of agency POVs Lead ongoing cultural monitoring across verticals like travel, entertainment, gaming, music, film, fashion, art and emerging internet subcultures and find opportunities for agency brands to authentically integrate their comms Serve as an internal cultural resource educating clients and internal planning teams on emerging shifts in behavior, platform dynamics, and creator ecosystems. Master of AI tools for the benefit of strategic refinement, analytical research, and idea generation Generate big activation ideas for brands and know the importance of selling them through with a balance of strategy and excitement Collaborate closely with vendor, internal and external partner agencies to bring experience plans to life. Support new business pitches with cutting-edge cultural insights and experience planning thinking. Qualifications Degree in Business, Marketing, Communications, Cultural Studies, Media Studies or related field in cultural pillars of gaming, entertainment (film / tv), fashion, wellness, or the creator community 6-8+ years of experience in Communications Planning, Brand Strategy, Media Strategy, or Cultural Strategy roles Significant hands-on experience with audience and cultural intelligence tools: eg. Vividata, GWI, ComScore, Google Trends, Pinterest, etc. Strong grasp of data-driven media planning, audience targeting, and cross-channel media strategy Deep understanding of cultural trends, internet communities, creator ecosystems, and modern media consumption behaviors Experience working directly with clients, media planners, creative teams, and platform partners Fully fluent in English; French fluency a bonus Additional Information Salary Transparency matters to us. The salary range for this position is $70,000 - $80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI USE We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

What you’ll do

Lead holistic connections planning for major brands by translating marketing objectives into integrated, consumer-first media experiences. Serve as a trusted advisor to clients and internal teams while driving cultural monitoring and brand integration strategies.

Requirements

Requires a degree in Business, Marketing, Communications, or a related field and 6-8+ years of experience in communications or brand strategy. Candidates must possess significant hands-on experience with audience intelligence tools and a deep understanding of modern media consumption behaviors.

Benefits

• Work Your World program • Extended long weekends • Wellness benefits • Tech benefits • Birthday leave • Learning & Development opportunities • Professional Development Allowance • Global Mobility

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Communications planning
• Brand strategy
• Media strategy
• Cultural intelligence
• Data-driven media planning
• Audience targeting
• Cross-channel media strategy
• Social listening
• AI tools
• Creative briefing
• Client presentation
• Strategic refinement
• Analytical research
• Integrated marketing
• Consumer insights
• Brand architecture
• ComScore
• Creative Teams
• Brand Strategy
• Consumer Insights
• Ideation
• Social Listening
• Global Mobility
• Shared Media
• Pinterest
• Media Planning
• Technology Ecosystems
• Brand Architecture
• Thought Leadership
• Planning
• Research
• Artificial Intelligence
• Business Marketing
• Decision Making
• Communication
• Communication Planning
• Critical Thinking
• Cultural Studies
• Empirical Evidence
• English Language
• French Language
• Selling Techniques
• Marketing
• Innovation
• Intercultural Competence
• Learning Platforms
• Life Support
• Market Data
• Media Strategy
• Presentations

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Data & Analytics
• Consulting
• Strategy Manager
• Strategic Planner / Analyst
• Management and Organization Analysts
• General and Operations Managers