Category

Marketing & Communications

Job Id

429975

Req Id: 429975

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

Summary

The Bell AI Fabric team is at the forefront of bringing cutting-edge AI solutions to the Canadian market. As we expand our portfolio of partners, we need a dedicated product leader to drive our go-to-market (GTM) strategy and ensure our sales teams are equipped to succeed.

Reporting to the Sr. Manager, Product Management, the Senior Product Marketing Manager will be the expert on our AI Fabric partner offerings. You will be responsible for translating complex technical solutions into compelling, value-driven offers for our Enterprise and Government customers. This role is critical for bridging the gap between our partners' evolving products and our customer-facing teams, ensuring that our sales materials are not only technically accurate but also strategically positioned to win in the market.

Key Responsibilities

• GTM Strategy & Execution: Develop and own the detailed GTM plans for core AI Fabric partner offerings, including identifying target verticals, defining value propositions, and positioning products for Enterprise and Government customers.
• Competitive & Market Intelligence: Act as the subject matter expert on the competitive landscape for assigned partner products, using this intelligence to refine product positioning and sales strategies.
• Sales Enablement: Act as the product owner for sales enablement. Create and maintain core sales materials, including playbooks, battle cards, and training documentation, while coordinating with marketing teams for final refinement and launch.
• Partner Commercialization: Work directly with AI Fabric partners to support the commercialization of their offerings on Bell’s platforms, ensuring alignment on messaging and GTM strategy.
• Sales Engagement & Support: Serve as the primary product GTM contact for our sales teams, providing them with the technical and commercial expertise needed to effectively articulate value and close deals.
• Launch Management: Coordinate the cross-functional launch of new partner integrations and market solutions, working closely with product, marketing, and corporate communications to ensure a successful and impactful release.
• Performance Tracking & Analysis: Define and track key GTM success metrics (e.g., sales adoption of enablement materials, product-specific pipeline, win rates) to measure the impact of GTM initiatives and inform future strategy.

Critical Qualifications

• A bachelor’s degree in business, marketing, engineering, or a related field is preferred.
• 5-7 years of experience in a Product Marketing, Product Management, or Sales Engineering role, preferably within a B2B technology or telecommunications company.
• Proven experience developing and executing go-to-market strategies for highly technical products or enterprise software.
• Demonstrated ability to translate complex technical concepts into clear, compelling, value-driven messaging for both sales teams and customers.
• Experience creating impactful sales enablement materials (e.g., playbooks, product guides, training materials) from the ground up.
• Excellent stakeholder management skills, with a track record of working collaboratively with sales, marketing, and external partners.
• High proficiency across the Microsoft 365 suite (PowerPoint, Word, Excel, Teams) and experience leveraging AI tools to enhance content creation and productivity.

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Alberta : Calgary || Canada : British Columbia : Vancouver || Canada : Ontario : Mississauga || Canada : Ontario : Ottawa || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 05/29/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.