Who you are

• Deep personal fluency in the startup and founder ecosystem — you're embedded in this world and you understand how founders think, what they trust, and how ideas spread between them
• A track record of building brand presence that got talked about — not just campaigns that ran, but work that founders shared, referenced, and associated with a company's identity
• Strong narrative instincts: you can find the story in a company and tell it compellingly across formats — a campaign, an event, a tweet, a one-liner at a dinner
• Cultural fluency: a genuine pulse on art, fashion, music, and the broader cultural conversation; you can sense where Mercury fits into the zeitgeist, not just what's trending
• Experience owning a full brand surface — campaigns, content, social, events, community — and translating that into a coherent system, not a series of disconnected activations
• Experience at a company that successfully built a brand founders actively identify with — and a strong point of view on what made it work
• Background in community building, social, or content as a primary brand distribution channel

What the job involves

• Most entrepreneurs choose their bank like something to check off the list before the real work starts. But Mercury has spent years building something founders actually love: a product so thoughtfully designed it feels like it was made by someone who understood what it means to build a company
• The opportunity — and the job as Mercury’s Head of Brand — is to take that love and turn it into a category-defining narrative. One that reframes what founders should expect from their bank, makes Mercury the obvious answer to a question they didn't know they were asking, and builds the campaigns, community, and cultural moments that make it impossible to ignore
• Reframe the category, and put Mercury at the center: build the story for what it means for a tech company to own a bank, and how that will fundamentally change the relationship between founders and their finances
• Build and own the multi-channel brand system and budget: campaigns, content (editorial and educational), social, community, and events/experiential that keep Mercury in the founder conversation
• Drive earned attention — create programs, moments, and stories that founders share and engage with because they're actually worth sharing, not because they're promoted
• Build a brand measurement framework that tracks awareness, sentiment, and cultural presence in the founder community, so we know when something is working and can scale it up
• Take smart, creative risks: create a team culture that goes for bold swings and knows that playing it safe is actually a recipe for failure

Benefits

• Health, dental, & vision
• 12+ weeks of paid parental leave
• $600 USD custom WFH equipment setup
• Unlimited vacation policy (with a mandatory minimum)
• Annual $1K learning & development budget
• Paid 6-week sabbatical after the 5-year mark
• Weekly $100 food budget
• Monthly $100 wellness budget
• Monthly $50 cellphone reimbursement
• Pet-friendly offices with free tea and beverages, plus lunch and snacks
• Unlimited vacation policy (with a mandatory minimum)
• Retirement matching up to 4% of base salary (401K/RRSP)
• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility