JOB DESCRIPTION

• The Ad Operations team (social and programmatic) are responsible for executing and optimizing paid social media advertising campaigns to reach target audiences effectively. - They work with various social media platforms (e.g., Facebook, Instagram, TikTok, Snap, Pinterest.) to secure advertising placements and ensure campaigns achieve desired results. - They analyze campaign performance data, identify areas for improvement, and adjust strategies to maximize ROI.

REQUIRED SKILLS AND EXPERIENCE

• Relevant experience in media planning or buying, such as internships or entry-level positions, is highly valued.
• A strong understanding of traditional and digital advertising trends is essential.
• Proficiency in data analysis techniques and tools is crucial for evaluating campaign performance and making informed decisions.
• Excellent verbal and written communication skills are needed to effectively communicate with clients, stakeholders, and team members.
• Strong analytical skills are necessary to interpret data, identify trends, and make data-driven decisions.
• Familiarity with media planning software, ad tech platforms, and analytics tools is a must.
• The ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and client needs is important.
• Ad Operations stakeholders must manage multiple campaigns simultaneously and adhere to tight deadlines