Crm Campaign Specialist Jobs in Toronto, Ontario, Canada
Create alert for “CRM Campaign Specialist”
Toronto, Ontario, Canada
About the role
We are currently seeking a CRM Marketing Specialist to join the Fan Engagement team. This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
Responsibilities: Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content. Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push). Audience segmentation & execution QA of touchpoints, personalization elements, any dynamic content, etc.. Campaign build and deployment Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV. Extracting key insights and learnings for future optimization and template efficiency. Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Required Education and Experience: Bachelor’s degree with at least 3-5 years of similar or relevant work experience. Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred). Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered). HTML editing and working knowledge required to be able to make edits to templates Deep understanding of channel KPIs, A/B testing, metrics, and reporting. Bilingual proficiency in English and Spanish required Solid understanding of Lat-Am markets Proficiency in Photoshop.
Other Key Attributes/Characteristics: Ability to work independently and as a team player to find ways to uncover opportunities Strong communication skills Strong project and time management skills with high standards of accuracy and organization Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year. Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign Passion for innovation and solving difficult challenges Passion for sports is a plus
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About NLB Services
Founded in 2007, NLB Services is one of the fastest-growing global providers of IT staffing, digital workforce solutions, and technology talent services. We help organizations scale with Data & AI talent, Cloud & Infrastructure, Software & Product Engineering expertise, delivering transformative outcomes across industries. With deep domain experience in Banking & Financial Services, Insurance, Healthcare, Supply Chain & Logistics, Telecom, and Transportation, we enable enterprises to accelerate innovation, improve productivity, and drive business growth with the right talent at the right time. Our Learning & Development practice —NLL Academy — strengthens talent agility with upskilling, reskilling, and AI-era training programs designed for future-ready workforces. Headquartered in Alpharetta, Georgia (USA), we support growth across the US, India, and Europe, serving as a trusted strategic partner to Fortune 500 and high-growth companies through speed, quality, compliance, and performance in talent delivery.
Awards and Recognition:
- Financial Times - The Americas' Fastest Growing Companies 2023
- SIA Top 100 Largest US Staffing Firms for 2023
- SIA Fastest-Growing US Staffing Firms 2019-2023
- Economic Times - India’s Best Organizations for Women in 2023
- Major Contender in Everest Group's US IT Contingent Talent and Strategic Solutions PEAK Matrix® Assessment 2023
- BW Diversity & Inclusion Award 2022 - Winner
- BW People & HappyPlus - The Happy Workplaces Award 2024
- Financial Express FuTech Award 2022
- INC. 5000 - Fastest-Growing Private Companies in America 2021