Agency Operations, Brand Management, Communications & Public Relations, Demand Generation, Digital Marketing, Executive Leadership, Growth Marketing, Marketing Leadership, Marketing Operations, Media & Advertising, Performance Marketing

About Royal York Property Management

Royal York Property Management provides residential property-management services to property owners and real estate investors across Canada.

The company supports leasing, rent administration, maintenance coordination, inspections, compliance, owner communication, and ongoing property operations.

As the business expands, we are strengthening our marketing leadership to improve customer acquisition, local-market visibility, public reputation, and growth across additional service areas.

About The Role

Royal York Property Management is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, systems, teams, budgets, and performance.

The role is responsible for building a disciplined marketing operation that can generate qualified property-owner opportunities, support expansion into new markets, strengthen the company’s reputation, and connect marketing activity to signed customers, managed properties, and revenue.

This is not a single-channel marketing role. The successful candidate must be able to oversee paid media, SEO, local search, content, creative production, social media, reputation management, public relations, analytics, automation, and marketing technology within one coordinated structure.

The person hired must be equally comfortable setting executive direction, building processes, managing teams, reviewing performance, and correcting weak execution.

Key Responsibilities

Develop and lead the company’s marketing and customer-acquisition strategy

Build clear workflows for campaign intake, prioritization, production, approval, launch, reporting, and performance review Lead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms Allocate marketing budgets across channels, customer segments, markets, and campaigns Improve lead quality, consultation bookings, customer conversion, acquisition cost, and return on marketing investment Connect marketing data to CRM activity, signed management agreements, managed-property growth, leasing outcomes, and revenue Build reporting that distinguishes raw inquiries from qualified leads and confirmed business results Oversee SEO, local SEO, Google Business Profiles, location pages, citations, backlinks, reviews, and technical website improvements Develop repeatable marketing plans for launching and growing new cities and service areas Lead content, social media, video, photography, design, copywriting, testimonials, and customer-facing campaigns Establish standards for brand messaging, creative quality, public communication, and customer trust Build systems for review generation, negative-review response, public complaints, reputation risks, and crisis communication Oversee public relations, media coverage, awards, rankings, podcasts, events, partnerships, and thought leadership Work with sales, leasing, property operations, maintenance, customer service, finance, compliance, and executive leadership Partner with CRM, analytics, development, website, automation, AI, and technology teams Improve landing pages, forms, call tracking, lead routing, follow-up workflows, attribution, and data quality Introduce AI and automation where they can improve output, speed, consistency, reporting, or cost efficiency Build and manage a team that may include internal employees, offshore staff, freelancers, agencies, creators, and project-based specialists Hire, coach, evaluate, and hold marketing team members accountable Build executive dashboards covering spend, qualified leads, conversion, acquisition cost, SEO, reviews, reputation, market growth, and revenue contribution Identify underperforming campaigns, weak processes, inaccurate reporting, inefficient spending, and team-performance concerns Present leadership with clear findings, risks, recommendations, and resource requirements

Required Experience

Minimum 10 years of progressive marketing experience

At least 5 of those years must have been in a senior marketing leadership role Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable position Senior leadership experience must include responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomes Experience managing marketing across multiple markets, locations, customer segments, brands, business units, or client accounts Strong experience in performance marketing, demand generation, lead generation, growth marketing, agency operations, or multi-location marketing Experience managing internal, remote, offshore, freelance, agency, and project-based resources Strong paid-media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, funnels, landing pages, and conversion tracking Strong understanding of lead quality, attribution, customer-acquisition cost, conversion, revenue reporting, and budget optimization Experience connecting marketing activity to CRM data and measurable business outcomes Strong SEO and local-search experience Experience with reputation management, review generation, negative-review response, PR, media, awards, events, partnerships, and brand credibility Strong understanding of brand positioning, messaging, creative direction, public image, and customer trust Experience working with developers, CRM teams, website teams, analytics teams, automation specialists, and technology vendors Practical experience using AI and automation within marketing operations Experience managing substantial marketing budgets, team performance, campaign results, and cost control Experience building processes, reporting structures, approval systems, and quality-control standards Strong leadership, communication, organization, prioritization, and decision-making skills Ability to operate effectively in a fast-moving, founder-led environment Ontario or GTA-based candidates are preferred Ability to attend meetings, shoots, events, launches, and leadership sessions in Vaughan when required

Preferred Background

Experience in the following areas would be valuable

Property management

Real estate Leasing Brokerage Home or field services Multi-location businesses Property-owner or investor acquisition Local-market expansion Reputation-sensitive services Agency leadership CRM implementation and marketing attribution

Direct property-management experience is preferred but not mandatory when the candidate has strong transferable experience in customer acquisition, local-market growth, reputation, and multi-location marketing.

The Ideal Candidate

You are a commercially focused marketing executive who measures success through qualified demand, signed customers, portfolio growth, conversion, reputation, and revenue.

You can build structure across several teams, markets, campaigns, and priorities without becoming involved in every individual task.

You know how to use internal staff, offshore teams, agencies, freelancers, technology, AI, and automation while maintaining quality and accountability.

You are comfortable challenging weak campaigns, unclear reporting, poor lead quality, inconsistent creative, and underperforming team members.

You also understand that reputation problems cannot be solved through advertising alone. Reviews, customer experience, operational performance, and public communication must be managed together.

What Success Looks Like

Qualified property-owner and investor opportunities increase

Marketing activity is accurately connected to consultations, signed customers, managed properties, and revenue Lead quality and conversion improve Customer-acquisition costs remain controlled Paid-media budgets are directed toward the strongest channels and markets New service areas are launched using repeatable marketing plans Local search visibility, reviews, and public trust improve Brand messaging and creative output become more consistent Marketing teams have clear responsibilities, deadlines, and performance expectations Leadership receives reliable reporting and direct recommendations Marketing operations become easier to scale without losing quality or cost control

Compensation

The annual base salary for this role is up to C$160,000, depending on the candidate’s experience, qualifications, and previous leadership scope.

The position also includes an annual performance incentive of up to C$60,000.

At full achievement, total annual compensation may reach C$220,000.

The final offer will consider the scale of the teams, budgets, markets, and growth programs the candidate has previously managed, as well as their record of producing measurable business results.

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